The UK service is known as BT PodShow.
News widely circulating in the podcasting community in recent months was confirmed in a BT press release yesterday, although it was announced pre-emptively by Adam in the Daily Source Code on Tuesday.
The new service has big plans for encouraging podcasting talent in the UK:
[…] BT PodShow [is] a British version of the hugely popular US PodShow Network with extra content and functionality produced specifically for the UK market. BT PodShow will be accessible to all UK internet users, and enables creative individuals, media production companies and record labels to share their content â€“ both video and audio â€“ with an audience of millions in the UK and around the world.
BT PodShow is also launching a nationwide call for aspiring film producers, musicians, presenters and DJs from across the UK to submit audio and video content, enabling them to â€˜get in on the show.â€™ The website, www.btpodshow.com, is already generating considerable interest from bloggers and media producers alike.
Based on the success of PodShow in the US, BT PodShow is expecting thousands of talented people to contribute material with the best set to feature on â€œThe Showâ€ section of the website.
[…] It will be a very significant boost for podcasts in the UK who want to reach beyond the current podcaster/blogger/geek audience (I realise not all listeners in the UK fall under these categories, but the majority do right now).
Couldn’t agree more, Neil.
This could well be the tipping point for podcasting in the UK in accelerating a potential market that’s currently dominated by stand-up comedy types of podcasts, geek shows and other niche production.
Maybe this might also persuade companies and other organizations to take a close look at this medium.