Live listening in Stockholm

Sitting in the audience at the IBC Euroforum conference in Stockholm. The first session after the lunch break – Tommy Sundstrom talking about web design and usability.

The room is packed, hardly a spare seat going. The conference certainly seems to have captured some imaginations here in Stockholm.

I’m not really surprised as almost every conference I’ve been to in the past year, either as a speaker or an attendee, where social media and the web are either an element or the full focus, has been a sellout.

Such thirsts for knowledge out there.

I presented my keynote on ‘communication of the future’ in the before-lunch slot. The only segment in this two-day conference that’s in English not Swedish.

As each speaker is presenting in Swedish, this presents some interesting challenges for a non-Swedish speaker like me.

I find I’m paying far more attention to the speaker than I would normally. May sound a bit obvious. But what’s typical at conferences, I think, is to use your peripheral attention rather than all your direct attention. That lets you do other things simultaneously yet without losing focus on what the speaker’s saying.

Very difficult to do that if you don’t speak the language.

Better post this and get back to listening.

More later.

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Lotta Holmström

    Thanks for an interesting keynote. I tried to find your slides at ibc’s website, but I guess they’re not published there yet.
    I was amazed at your patience sitting through all that Swedish and still looking like you were paying attention. :)
    Cheers / Lotta (readers’ editor at

  2. neville

    Thanks, Lotta, I appreciate your kind words!

    Re the PPT, I’m sure it will be online from IBC soon. I’ll be posting it here (under Resources) by the end of the week.

    Re patience, I have lots ;)

  3. Mattias

    Thanks for your patience. We will make the ppt available for you as soon as possible.

    Thanks both of you for your participation at the conference.

    (IBC Euroforum)

  4. neville

    Mattias, I sent you the final PPT so you’ll be able to make that available for conference delegates. I’ve also posted a PDF version of that here, in the Resources section.

    Great conference!

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