Content summary: One Minute News: Getting up-to-date Google data, San Jose State University could shut off Skype on […]
Month: September 2006
The day is looming for temporary online shutdown as I finalize preparations for our move back to the […]
Content summary: Dates announced for New Communications Forum 2007; Bitacle blog content theft scam; a brewing kerfuffle surrounds […]
I was in the UK at the weekend to organize a couple of things re my move there […]
Today is OneWebDay – a day which, according to its Wikipedia entry, is “a day when users of […]
If you’ve been trying to understand social media and what it can do for your communication, a new […]
Content summary: A short show – Neville couldn’t make it at the last minute; One-Minute News: marketers aren’t […]
This will surely catch on enormously, both for business and personal use – Flickr MiniCards. A simple idea […]
If search engine optimization is important to you, you probably already know about Google Sitemaps. Google thinks sitemaps […]
Content summary: New FIR Speakers & Speeches podcast posted; Neville’s video interviews with David Brain and Pete Blackshaw; […]
This is definitely a first: A wealthy Iranian-born American woman ventures into space on Monday bearing the flags […]
One of the great things about being part of a series of conferences that addresses social media and PR is the learning you see happening over time.
‘Delivering The New PR‘ in Edinburgh, Scotland, last Wednesday was a very good example of how awareness of social media is definitely on the rise in the UK amongst communicators.
It was a full house, as we’ve seen in each of the previous events in this conference series in Sunderland, Manchester and London. Communicators really do want to find out about blogs, podcasts and social networks and how to make sense of these social media in the context of their organizations’ or their clients’ business needs.
It’s not so much finding out what blogs, podcasts, etc, are – everyone broadly knows that now. That’s one of the big signs of progress compared to when we did the first conference in Sunderland last November.
What communicators really want to know is how to use these social tools. How to find out who’s talking about their brands or their clients and the effects on reputations. How to include them within their communication planning and use them as complementary communication channels and tools.