The Hobson & Holtz Report – Podcast #167: August 28, 2006

Content summary: Agency.com gives up on Subway pitch; contribute to BusinessWeek’s ‘Best of the Web’ series; technology lets advertising get personal; the growth of the mobile internet; GM’s Michael Wiley joins Edelman; Paramount Pictures and the snide blogger: how should companies respond to bloggers?; Lee Hopkins reports; when to use Flash-based websites; creative approaches to billing; listeners’ comments discussion including a follow-up on Pegasus laid-off employees’ blog; FIR Frappr community update; the music (from Musicbuggy.com, a new podsafe music resource); and more.

Show notes for August 28, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 68-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 31MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

In This Edition:


Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 31…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)


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