In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how, plus a look at what's going to be happening in the … [Read more...] about FIR Interview – Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006
Archives for July 2006
The Hobson & Holtz Report – Podcast #153: July 10, 2006
Content summary: Dell launches blog; is Second Life worth the time?; community-building at Blubrry; the future for Rocketboom and Amanda Congdon; Speedo starts podcasting; My Space pushes public service volunteerism; listeners' comments discussion; the music; and more. Show notes for July 10, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, an 88-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA. Download the file here (MP3, … [Read more...] about The Hobson & Holtz Report – Podcast #153: July 10, 2006
Speedo starts podcasting
Speedo, the world leader in swimwear, has just started podcasting. The first episode of "Speedo Make Waves" is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in Athens. Michael talks about his recent competitive activities, his move back to Ann Arbor, prep for the 2008 Olympics in Beijing, some of the things he's doing to increase broad awareness of swimming as a sport in the US, plus some personal thoughts about … [Read more...] about Speedo starts podcasting
Reconnected
Back online after my unplugged week. It's the first time in well over a year that five consecutive days have passed during which I didn't write anything, read any RSS feeds nor take part in any online conversations. An odd feeling, actually. One particular conversation continued in this blog, though (twists in the tale of Jupiter Research), which proves that a hot topic as perceived by others doesn't require the topic starter to be present in order for the conversation to advance. More on … [Read more...] about Reconnected
The Hobson & Holtz Report – Podcast #152: July 6, 2006
Content summary: Eric Schwartzman is guest co-host; Amanda Congdon departs Rocketboom; Gawker Media lays off staff and closes two blogs; a report from Dan York; the impact of customer service complaints on blogs; a report from Neville Hobson; listener comments; the music; and more. Show notes for July 6, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 93-minute podcast recorded live from Concord, California, USA, and Hollywood, California, USA (with a contribution … [Read more...] about The Hobson & Holtz Report – Podcast #152: July 6, 2006
Unplugged for the week
This will likely be the last post for the rest of this week. I'm taking time out and going unplugged. No blogging, little RSS reading, maybe a bit of moblogging, but not much else. Not even Second Life! I'll be checking in from time to time to see how conversations are going. If you post a comment or trackback and you don't see it appearing, bear with me as first-timers require moderation and I may not get to that in as timely a manner as usual. Same applies to email. (If you do need to get … [Read more...] about Unplugged for the week
The Hobson & Holtz Report – Podcast #151: July 3, 2006
Content summary: Vote at Podcast Alley and Podcast Awards 2006; Office 2007 delays and our impressions of the beta; BluBrry launches; Robert Scoble's exit interviews: Wired magazine and on his blog; PR community action on social press release; Pay Per Post: non-disclosure of interest is bad; Lee Hopkins reports; Google's answer to PayPal and a communications snafu; more twists in the Jupiter Research tale; David Phillips reports; listeners' comments discussion; Lee Hopkins' Frappr map; Eric … [Read more...] about The Hobson & Holtz Report – Podcast #151: July 3, 2006
RSS subscription surprises in Feedburner stats
If you use Feedburner for distribution of your RSS feed, it's worth paying attention to the useful statistics about your feed such as how many people subscribe to it and which RSS reader they use. Even if you only use FB's free standard stats rather than the paid-for TotalStats Pro service, you'll find some extremely useful information. I just updated the list of subscription options to this blog and while at Feedburner, I reviewed my feed stats for the first time in a month. The chart you … [Read more...] about RSS subscription surprises in Feedburner stats