FIR Interview – Flemming Madsen, Onalytica: July 24, 2006

Flemming MadsenIn this edition of For Immediate Release podcast interviews, Neville enjoyed a 21-minute conversation with Flemming Madsen, founder of Onalytica Limited, a London-based research company which provides tools and consulting services for a broad range of private and public sector clients.

Our conversation focuses on Influence and popularity on the topic of ‘blog marketing’, Onalytica’s latest research report published on July 21, 2006, and looks at the differences between influence and popularity.

About our Conversation Partner

Flemming Madsen is is the founder and managing director of Onalytica, a London, UK-based consultancy that specializes in quantitative measurement and monitoring of influence.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.