FIR Interview – Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006

In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our conversation ranges across a broad spectrum of topics including marketing metrics, measurement, opportunities and challenges for marketers, what works and how, plus a look at what’s going to be happening in the near future.

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About our Conversation Partner

Max KalehoffMax Kalehoff is vice president of marketing for Nielsen BuzzMetrics, the global measurement standard for consumer-generated media. He leads marketing and communications, and supports strategic partner and product development.

An evangelist for word-of-mouth and interactive marketing, Max helps companies understand and leverage the intersection of these important and evolving strategies. Max is a frequent speaker on marketing and media to educational, industry and government groups – such as Columbia University, the Word-of-Mouth Marketing Association (WOMMA), the Advertising Research Foundation (ARF), the Marketing Sciences Institute, The Conference Board and the Centers For Disease Control (CDC). He also is a monthly columnist for MediaPost’s SearchInsider, focusing largely on the intersection of Internet search and social media.

Before his current role, Max ran his own marketing and strategy consultancy, advising firms including BuzzMetrics, Hitwise and the Interactive Advertising Bureau (IAB). Max previously led marketing, communications and industry ratings analysis for comScore, an online media research firm. Max joined comScore from Jupiter Media Metrix, when comScore acquired the pioneering Media Metrix research business. Before that he started his career at Y&R/Burson-Marsteller.

Max graduated from Syracuse University’s S.I. Newhouse School. He lives in Brooklyn, New York with his wife Laura and two cats.

Related: FIR interview with Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer at Intelliseek, which merged with Buzzmetrics to form Neilsen Buzzmetrics – January 17, 2006.

If you have comments or questions about this podcast, or suggestions for future interviews, email us at; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.