Speedo starts podcasting

Speedo, the world leader in swimwear, has just started podcasting.

The first episode of “Speedo Make Waves” is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in Athens.

Michael talks about his recent competitive activities, his move back to Ann Arbor, prep for the 2008 Olympics in Beijing, some of the things he’s doing to increase broad awareness of swimming as a sport in the US, plus some personal thoughts about music.

“Speedo Make Waves” is the beginning of a series of communication initiatives with social media that Speedo is embarking upon. You can subscribe via iTunes or via the Speedo website.

The podcasts will complement traditional marketing and PR activity. They will enable Speedo to reach out in a new way to young consumers, swim fans and others in its target demographic groups, one that provides opportunities for engagement and creating new connections.

In the pipeline are other podcasts, including videocasts, featuring other A-list international swimming champions such as US champion Amanda Beard, and Australian swimmers Grant Hackett, Libby Lenton and Leisel Jones.

Speedo is my client and I produced this first episode podcast for them. Take a listen; I’d love to hear what you think of it.