Letting go of brand control

Leo Burnett, one of the world’s biggest advertising agencies, has urged marketers to learn from consumer-created content on websites such as YouTube.com, which now has greater reach among some US audiences than MTV, the music broadcaster, the Financial Times reports. The FT quotes Mark Tutssel, worldwide chief creative officer at…

Biz-Tech-News: Headlines 22-Jun-06

Amsterdam can continue fiber project AOL employee meeting: AIM webmail faster growth than Gmail? Attend a Marketing Conference in Second Life BitTorrent Could Become a Channel for Branded Entertainment Boeing May Sell Connexion Internet Venture EADS crisis may provoke governance debate: report France may intervene over Airbus Goldman Sachs ranks…

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