I usually dump all promotional mail I receive with little more than a cursory glance at it. I’m talking about physical mail, the stuff that’s delivered by a real human being, aka the postman.
But a mailing I received today from Adobe did grab my attention:
What caught my attention in particular (other than that cool personalization of my name and the phrase in which it appears) is the way in which the whole piece has been personalized in that my name looks an integral part of the overall printing.
So this isn’t like those Readers Digest or lottery mailings where you can see how your name has been laser-ized into the pre-printed piece. No, this looks like it was completely individually printed.
Good imagination and highly effective if getting my attention was the goal. It worked.