FIR Interview – Max Lenderman, GMR Marketing: June 9, 2006

From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand promise, building the buzz, search marketing, mobile marketing, consumer-generated advertising, empowerment and the future.

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Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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