From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.
Dianne Hessan, President and CEO of Communispace Corporation, talks about tapping into networks of customers to address business issues.
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Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.
(First published in the marketing blogjam at FC Now, the Fast Company weblog.)