Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” – an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.
Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.