FIR Interview – Bernd Schmitt, Center on Global Brand Leadership: June 8, 2006

From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Prof. Bernd Schmitt, PhD, Executive Director of the Center on Global Brand Leadership, talks about the topics being addressed at the conference; about branding and innovation in marketing, developments in marketing, brand ownership, advancing brands through conversation, crazy ideas and measurement metrics, and what relationships customers want.

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Listen to this podcast now:

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(First published in the marketing blogjam at FC Now, the Fast Company weblog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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