Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages. Quick recap - the social media press release is a concept for a communication tool, developed by Todd Defren at Shift Communications, that is more suitable for an age of social … [Read more...] about PR community action on social media press release
Archives for June 2006
Perplexing Blair op-ed piece in Guardian blog
Here's a good example of an eye-catching headline: Tony Blair starts blogging... This title of a post on Simon Collister's eDemocracy Update blog certainly grabbed my attention as I scanned the headlines in my RSS reader. The reality is different, of course. The Prime Minister isn't blogging at all; it's to do with an op/ed piece in The Guardian's Comment is free group blog posted under his name on Tuesday. Note I didn't say he's written the piece, which is a 100% probability. The post … [Read more...] about Perplexing Blair op-ed piece in Guardian blog
Testers needed for next WordPress versions
One of the things I love about WordPress is the user community and the vast array of knowledge out there to help you with literally anything to do with your blog and making it do what you want it to do. The community has certainly been extremely helpful to me when I launched this blog in February. It's a two-way street, of course, and if you can then share anything you've learned, it will add to that pool of community knowledge for the benefit of everyone. It will also make you feel good :) … [Read more...] about Testers needed for next WordPress versions
The Hobson & Holtz Report – Podcast #150: June 29, 2006
Content summary: New FIR interview posted; meeting FIR listeners in Second Life; Marketing Sherpa award winners announced; podcasts of Amsterdam conference coming; trust and reputation follow-up: Cadbury and British Airways; Dan York reports (Canada Day, hockey and the World Cup, badges at wordblog.net, LinkedIn public profiles, is spam killing the conversation?); Shell Oil's executive PR tour in the US; Toby Bloomberg's encounter with Jupiter Research; listeners' comments discussion; FIR … [Read more...] about The Hobson & Holtz Report – Podcast #150: June 29, 2006
IE7 beta 3 available
If you installed Internet Explorer 7 beta 2 when Microsoft opened up the beta for general public testing, note that beta 3 is now available for download from today. The list of changes from beta 2 to beta 3 make it look like an update definitely worth installing, especially for the security fixes. (Via Bink) … [Read more...] about IE7 beta 3 available
Kremlin PR headaches for Ketchum
President Putin's right-hand man says that Russia is more than fit to host the G8 summit, The Times reports: The leading Kremlin spin-doctor [Vladislav Surkov] rebuffed Western critics yesterday with a robust defence of President Putin’s democratic credentials in the run-up to the G8 summit in St Petersburg. [...] Mr Surkov’s sudden emergence into the spotlight is part of a Kremlin campaign to buff its image before the G8 summit, with the help of Ketchum, an American public … [Read more...] about Kremlin PR headaches for Ketchum
Shaking the trees at Microsoft
Much talk in the past 24 hours over another key employee leaving Microsoft and going to Google. While most focus is on that, I found this commentary on Mini-Microsoft of more interest, discussing the broader effects in the Microsoft organization with its focus on restructuring and the impacts on employees: [...] If my group was going through the same thing and I was the one delivering the news (versus the no doubt longed for irony of receiving the news), could I do so with solid eye … [Read more...] about Shaking the trees at Microsoft
Real-world opportunities in Second Life
Lest you think I'm addicted to the latest flavour of Kool-Aid with my recent commentaries about Second Life, this post isn't to do with the fun times you can spend in world (see, I'm getting to know the lingo). This is about business opportunities with Second Life and the real world. One of the things that seems crystal clear to me is how a business - any business - could easily link a presence in the virtual world with their physical presence in the real world. For instance, you … [Read more...] about Real-world opportunities in Second Life