It’s a very late arrival this month. But, some really compelling content makes that better late than never.
The cover story is an interview with Robert Scoble. Entitled “Speaking Frankly,” the interview by CW executive editor Natasha Spring and contributor William Briggs provides an excellent sense of how blogs work as an engagement device.
Of course, all of the feature will be old hat to any of the current blogging community. But for the vast majority of IABC members, it will give them some great insight into what social media means to organizations and how they can use blogs effectively.
My podcasting partner Shel Holtz has a terrific feature on “Communicating in the world of Web 2.0,” which will help you gain some essential understanding of the new communication world that’s now upon us. This is the world I’ve dubbed “Organizational Communication 2.0” – the subject of the workshop I’ll be leading at the IABC conference in Vancouver this coming Sunday.
If you’re an IABC member, you can also download the features I’ve mentioned as PDF files.
Speaking of the IABC conference, Shel and I have posted some more podcast interviews over the past week or so. Most of these are with the movers-and-shakers of the event, some of the speakers and organizers. My favourite, though, is an interview with Elisabeth Tanguy of Nokia, a member in Europe, who talks about why she’s going to Vancouver and what she’s looking to achieve by participating in the conference as a delegate. Some great thoughts for any IABC member.
Hope to see you in Vancouver next week!