The Hobson & Holtz Report – Podcast #139: May 22, 2006

Content summary: Shel and Neville in NYC in June; Lee Hopkins and Allan Jenkins podcast; FIR shwaggers photos; update on Josh Hallett’s MP3s from the Syndicate conference; Hill & Knowlton’s blogger relations campaign for LG; the Waxxi experience; the first FIR Skypecast on June 1; Lee Hopkins reports; Ed Keller’s keynote at Beyond Blogging 2006; PR Week/MS&L marketing survey results; David Philips reports from Estonia; Edelman/Technorati collaboration on the international blogosphere; listeners’ comments discussion (’s textcasts, Diggnation’s Podshow dig); FIR listener survey; FIR Frappr community update; Dan York guest co-presenter on the next show; Neville speaking at Podcastday 2006 in Cologne; the music.

Show notes for May 22, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 83-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:


News and Commentary:

Listeners’ Comments Discussion:


  • 71:41 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes; FIR listener survey full report will be posted by the end of May; update on the FIR Frappr community
  • 75:32 Thursday’s show will be co-hosted with Dan York as Neville’s in London at the AMEC Forum
  • 76:50 Neville’s off to Cologne tomorrow for Podcastday 2006: listen out for mashups!
  • 79:08 Outro podsafe music from the Podsafe Music Network – Little Secret by Julie Gribble

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at; or call the Comment Line at +1 206 222 2803 or Skype fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, May 25…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Niall Cook

    Thanks for your analysis of our campaign for LG, guys.

    One minor point – Stephen Davies’ question asking how the campaign benefits was in relation to my observation #5 not #1 as you suggest. I’m sure you won’t mind me correcting you on that ;-)

    As I said in my comments on Stephen’s post, we’re definitely analysing the tone of the conversation. We can’t control it, but we can certainly learn from it.

    You are quite right though – this kind of peer review (including yours) is extremely valuable to us all.

    Thanks again.

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