Another new entrant to business podcasting – Arla Foods in Sweden has launched a podcast aimed at consumers in that country, offering food recipes.
This news came to me yesterday from Fredrik Wacka. As we’re both here in Strasbourg, we decided to have a chat about it in the context of overall business podcasting. Then we decided to record that conversation and post it. It’s here, below, as a just under 10-minute podcast and also on Fredrik’s blog (post in Swedish complete with a questionable mug shot of both of us I took with my N70).
Here’s what we discussed:
- 0:43 Arla Food’s new podcast and the international perspective, contrasting it with podcasts from companies like Whirlpool, Mercedes-Benz, BMW, Thomson Holidays
- 3:57 Business-to-business and business-to-consumer podcasting and blogging
- 5:16 Is podcasting a social medium?
- 8:44 About the podcasting book Shel Holtz and I are writing for McGraw-Hill
I’ve just now been listening to fellow communicators Allan Jenkins in Copenhagen, Denmark, and Lee Hopkins in Adelaide, Australia, in their inaugural podcast, the tongue-twisting ‘Better Desirable Roasted Communications Podcast.’ Two other communicators having a chat together. A nice start, guys!
The chat Fredrik and I had yesterday isn’t the start of a new podcast, incidentally. No, no, just two communicators having a conversation about a topical business issue. But, who knows, we might have another chat like this at some time.
Meanwhile, I need to prep for Thursday’s edition of my favourite communication podcast (well, yes!) the long-running FIR with Shel tomorrow…
You both agreed that business podcasting is noticeably less advanced in the UK than other countries.
I don’t have first hand experience of take-up in other countries but I’ve been promoting the use of online audio for business marketing in the UK since 1999 and frankly it would be easier to sell bicycles to fish.
My first attempt (1999-2002) was with a colleague from the BBC, trying to persuade organsations to put streamed audio and SMIL-based AV clips on their websites, but in the days of 58k dial-up modems it was like pushing water uphill. We closed the company.
Last autumn, with the explosion of interest in podcasting (now that everyone has broadband) I started trying to persuade PR companies in particular to develop podcasts, or, in a simpler suck-it-and-see way, to use one-off mp3 clips in their marketing mix. The take-up has been pathetic.
I haven’t lost the faith. I don’t doubt that business podcasting will take-off. But I am getting fed up with being in the vanguard!