FIR Interview – Christopher Carfi, CEO, Cerado: May 10, 2006

In this edition of For Immediate Release podcast interviews, Shel enjoyed a 28-minute conversation with Christopher Carfi, CEO of Cerado and author of the Social Customer Manifesto blog, about the link between communications and customer relations, new approaches to customer relationship management, and Cerado’s business social networking tool, Haystack.

download mp3 podcastDownload the conversation here (MP3, 12 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

About our Conversation Partner:

Christopher CarfiChris says, “I’ve had the opportunity to work on a bunch of cool things over the years. These have included: heading up a killer team that developed information management and data visualization systems for the Indy Car circuit; developing advanced underwriting systems to help financial institutions better manage their financial risk; being one of the original members of the board of directors for RosettaNet, the premier standards body for process integration across the electronics industry. Currently, I’m a co-founder of Cerado, Inc. We work with companies to help them to understand what their customers are thinking (by doing crazy things like going out and having conversations with those customers). We also help our clients understand what their competitors are doing, so they can thwart them at every turn.”

There’s more to Chris’s profile, but rather than list it all here, go take a look at what someone would see if they found Chris using Cerado’s Haystack business social networking utility.

Listen to this podcast now:

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.