New intranet report includes social media

Melcrum Publishing has just published a research report entitled ‘Transforming Your Intranet.’

I got an email about it yesterday and my first thought was: yet another expensive report about intranets with the same old late-90s view about them and the org-chart approach on how to use them.

But then I read the synopsis (PDF). And then I looked at who the authors are. And I concluded: this one looks very different.

This is the first report of its type I’ve seen which includes a significant focus on social media such as blogs and delivery mechansims like RSS:

[…] Helping you understand new technology such as RSS, wikis, blogs and social computing and whether you should include them on your organization’s intranet.

What you’ll take away:
* Expert advice on whether you should integrate new technology into your intranet, and if so, how to go about it.
* A weblog strategy used by a major consulting firm that interlinks five different types of blogs in order to disseminate employee, client and sales lead information much faster.
* Extensive lists of further resources – websites where you can download RSS, urls for best-practice CEO blogs or download and employee blogging guidelines that you can adapt for your own company.
* Case studies on implementing RSS at Siemens, and social bookmarking and wikis at IBM.

I know two of the nine authors – Euan Semple and Dave Wallace – both of whom I’ve worked with before in presenting workshops that address internal communication and social media. While I haven’t read the report itself, if Euan and Dave are involved with it then that elevates its credibility to a high level in my eyes.

The report costs £255/$395/€370. Is it pricey? Depends on how you look at it. If it gives you the knowledge that helps you make some smart decisions on what you can do with your intranet – the long list of blue-chip companies as case studies is impressive, too – then it would be a worthwhile investment.

(Disclosure: I have a relationship with Melcrum through presenting workshops for them. That relationship has zero influence on what I say in this post.)

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