FIR #131 & ATS #29 – The Mashup Edition: April 24, 2006

Content summary: About the FIR/ATS Mashup Edition; FIR listener survey update; new FIR Speakers & Speeches podcast online; does Phillips have a PR crisis over a patent application?; Castrol’s venture into RSS advertising and podcasting; a special report on new media in The Economist this week; revisiting the Chevy Tahoe story; listeners’ comments discussion (MySpaces, agency billing, interviewing teenagers, inhospitable Starwood blog); Winners & Losers; the music.

Welcome to the FIR/ATS Mashup Edition

download For Immediate Release podcast

This is a joint FIR: The Hobson & Holtz Report and Across the Sound 94-minute podcast recorded live on April 24, 2006, with Neville Hobson (Amsterdam, The Netherlands), Shel Holtz (Concord, California, USA) and Joseph Jaffe (Westport, Connecticut, USA).

Download the file here (MP3, 38MB). You can also sign up for the RSS feeds to get it and future FIR and ATS shows automatically:

For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon.

Listen to this podcast now:

Show Notes for April 24, 2006:


  • 00:51 Neville introduces the show; what FIR and the FIR/ATS Mashup Edition are about; FIR Listener Survey update; new FIR Speakers & Speeches podcast
  • 03:19 Joseph introduces the show, what Across the Sound is about; connections between us three; podcasting growth

News and Commentary:

Listeners’ Comments Discussion:

  • 63:45 Tac Anderson says a platform like MySpaces would make a perfect intranet communication tool, and tells us about the launch of
  • 66:40 Ed Lee has some thoughts on agency billing models
  • 69:29 James Foster thinks email is a clunky communication medium, and asks whether FIR might bring together some teenagers and talk to them about how they communicate
  • 70:42 Matt O’Neill offers some tips on solving Skype sound quality issues
  • 71:39 Steven Fielding says the new Starwwod blog doesn’t seem very hospitable
  • 73:15 Sebastian Keil suggests interviewing our kids about how they use MySpaces

Winners and Losers:


  • 86:39 Joseph and Shel wrap the mashup; let us know your views about today’s discussions; how and where to send your comments; please take the FIR Listener Survey; where to find the show notes
  • 88:16 Outro podsafe music from the Podsafe Music Network – Magic Carpet by NewLeaf

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 27…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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