Well, it got my attention, whatever it is.
Ninety minutes before finding out…
Hello, and
Welcome
Prime Topics
- Artificial Intelligence
- Aside
- Business
- Communication
- For Immediate Release podcast
- Marketing
- Politics
- Public Relations
- Social Media
- Technology
- Trends
- Work-Life Balance
Latest 5 Posts
- NevilleHobson.com is Now an Archive
- Letting Go of SEO and Writing for Engagement
- AI and the End of Billable Hours
- Whatever Happened to Offline Blog Editors?
- Completing the Move From WordPress to Ghost
Podcasts
Blogroll
2 responses to “Are you curious?”
Drew B has recently posted about a guerilla PR campaign for Perspex City – but I didn’t think think it was that great.
This viral effort (as I presume it is) looks slightly more interesting than the one used for PC….. My question is (in the interests of successful planning and not nosiness, honest guv) who/what was the referrer for this site, Neville? Was it being blogged about? Did you read about it in the press? Did you chance upon it?
I can’t actually remember, Simon. I saw it on Sunday when rapidly scanning RSS feeds. Can’t find the one that mentioned it. One of the online MSM sites in the US, I think.
I found another one just now as I was trying to backtrack through the Firefox history to see if I could locate the originator of this – another use of the “what’s everyone looking at” curiosity-tickler.
This isn’t exactly viral in that it’s already an established programme. But cleverly done:
http://www.experiencewonderyou.co.uk/
Aimed at women. Well, on the face of it…