Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.
Drew B has recently posted about a guerilla PR campaign for Perspex City – but I didn’t think think it was that great.
This viral effort (as I presume it is) looks slightly more interesting than the one used for PC….. My question is (in the interests of successful planning and not nosiness, honest guv) who/what was the referrer for this site, Neville? Was it being blogged about? Did you read about it in the press? Did you chance upon it?
I can’t actually remember, Simon. I saw it on Sunday when rapidly scanning RSS feeds. Can’t find the one that mentioned it. One of the online MSM sites in the US, I think.
I found another one just now as I was trying to backtrack through the Firefox history to see if I could locate the originator of this – another use of the “what’s everyone looking at” curiosity-tickler.
This isn’t exactly viral in that it’s already an established programme. But cleverly done:
Drew B has recently posted about a guerilla PR campaign for Perspex City – but I didn’t think think it was that great.
This viral effort (as I presume it is) looks slightly more interesting than the one used for PC….. My question is (in the interests of successful planning and not nosiness, honest guv) who/what was the referrer for this site, Neville? Was it being blogged about? Did you read about it in the press? Did you chance upon it?
I can’t actually remember, Simon. I saw it on Sunday when rapidly scanning RSS feeds. Can’t find the one that mentioned it. One of the online MSM sites in the US, I think.
I found another one just now as I was trying to backtrack through the Firefox history to see if I could locate the originator of this – another use of the “what’s everyone looking at” curiosity-tickler.
This isn’t exactly viral in that it’s already an established programme. But cleverly done:
http://www.experiencewonderyou.co.uk/
Aimed at women. Well, on the face of it…