The numbered days of traditional ad creation

Firefox Flicks, the grassroots marketing campaign designed to increase awareness of the Firefox browser, ended on Friday.

Run by Mozilla, the contest resulted in over 250 30-second advertising videos being created and submitted by Firefox enthusiasts.

Last week, Mozilla began showcasing some of these videos.

Many of them demonstrate some really great creativity and imagination. While the contest winner will get a $5,000 gift certificate for photo and video equipment, I’d guess many of the submissions weren’t done with an eye purely on that prize.

This Firefox campaign is another example of an opportunity there for the taking if you have a bit of imagination and lots of passion – look at what happened 15 months ago with the Firefox ad in the New York Times.

Asking users to produce your ads is about as far removed from traditional advertising practice as you can get. It’s not the first – look at GM’s Chevy Tahoe campaign and many others – and it certainly won’t be the last.

This doesn’t mean the end of traditional advertising and advertising agencies As We Know It. What it does give us, though, is another disruptive signal that much is changing in the way some things are done, and the speed of that change is increasing.

Communication Leader, Social Media Leader, Consultant, Digital Change Agent, Speaker with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

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When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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