The Hobson & Holtz Report – Podcast #128: April 13, 2006

Content summary: Steve Rubel and Jeremy Pepper bury the hatchet; Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi; PR Week US editor Keith O’Brien is public with his blog; BlogBurst syndicates blogs to top mainstream media; Dan York reports; is the PR blogosphere fractionalizing?; David Phillips reports; listeners’ comments discussion (FIR makes commute bearable, podcasts in the workplace, the Amazon/Naked Conversations fallout, social media behind the firewall, listening to FIR); FIR listener survey update; the music.

Show notes for April 13, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 82-minute podcast recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 33MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:


News and Commentary:

  • 06:53 From the Spinfluencer in LA – Eric Schwartzman interviews Harold Burson, Matt Murray, Al Golin and Ali Velshi
  • 22:18 PR Week US editor Keith O’Brien is public with his blog
  • 24:27 BlogBurst syndicates blogs to top mainstream media
  • 30:29 Dan York reports from Vermont, USA – tax advice from podcasts; incentives to podcast listeners to give audio comments; guidelines for group blogs; what’s the strangest place from which you’ve posted a blog entry?
  • 37:20 Kami Huyse and Constantin Basturea wonder if the PR blogosphere is fractionalizing – we take a shot at Constantin’s six questions
  • 51:32 David Phillips reports from Wiltshire, England – social media combines a number of tools that are just not possible in the off-line world

Listeners’ Comments Discussion:

  • 57:26 Dave Briggs says FIR made his 2-hour commute bearable
  • 59:20 Tom Keefe on issues with listening to podcasts in the workplace, the frustrations of losing your place on an MP3 player, and adopting social media as part of a plan to improve internal communications
  • 66:16 Stephen Turcotte on the interchange and fallout between Amazon CTO Werner Vogel and the Naked Conversations guys, Shel Israel and Robert Scoble
  • 71:14 Marcel Ruiter has more thoughts on social media behind the firewall, and has an explanation on why some FIR listeners don’t listen to any other podcasts


FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, April 17…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.