A BBC story on the threat posed by blogs and bloggers to a company’s reputation includes mention of quite a few names – companies and bloggers – that will be highly familiar to many business bloggers.
“Companies have been used to a level of control, and it’s been very much a one-way street,” says Matthew Yeomans of Custom Communication, an agency which seeks to help businesses navigate their way around the burgeoning blogosphere.
“For years, they’ve shut out their audience and hidden behind the world of PR. That’s all blown out of the water now. They can’t do that any more.”
[…] “The more enlightened companies are not trying to control this conversation, because they realise they can’t. The web is out there for anyone to see. But the best companies are seeing that as an opportunity, not a threat.”