In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 30-minute conversation with David Bradfield, Senior VP of iStudio, about his work with client ALTANA Pharma in Canada to introduce social media (award-winning podcasts and blog) to the company as an effective internal communication channel.
Download the conversation here (MP3, 12.5 MB), or sign up for the Interviews RSS feed to get it and our future interviews automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.
About our Conversation Partner:
David Bradfield is Senior Vice President of iStudio, one of Canada’s leading internet communication firms. He manages the firm’s strategic communications practice and helps clients develop a sound approach to e-communications that enhances the business and communication value of their online initiatives.
Prior to joining iStudio in 2000, David emerged as one of Canada’s internet PR pioneers, working for firms such as NATIONAL Public Relations, GreyInteractive, Lasso Communications and Fleishman-Hillard Canada. He has consulted for clients such as Bell Canada, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Kraft Foods, Magna International, Nokia, Royal Bank, Sony PlayStation and the Richard Ivey School of Business.
In 2000-2001, David was President of IABC/Toronto, the world’s largest IABC chapter. He has served as IABC’s Canada District 2 Director-at-Large for E-Communication and has sat as an IABC Research Foundation Expert Panelist specializing in intranets. He regularly speaks at industry conferences and delivers workshops on a variety of Web communication-related topics.
Listen to this podcast now:
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)