The Hobson & Holtz Report – Podcast #127: April 10, 2006

Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.

Show notes for April 10, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:


News and Commentary:

Listeners’ Comments Discussion:

  • 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
  • 58:01 Kami Huyse on the under-representation of women PR bloggers
  • 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job


  • 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 69:23 Outro podsafe music from – Daydream by Robin Stine

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Dave

    This was my first edition of FIR, Neville, and I really enjoyed it. Just at the moment my trip to work takes two hours (and two back again!) and half of that time went really quickly this morning thanks to you and Shel.

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