At a press event for Saab’s new Aero X concept car:
A Norwegian paper drags the car away to [a gas station] and the reporter gets incredibly upset when we join him. He says he’s got exclusive rights to the idea. But at the gas station there is also a young girl, who takes a photo of the car with her cell phone. A few seconds later all her friends have an MMS-photo of the Aero X. That’s exclusivity in 2006.