Headline findings from the 2005/2006 Communication ROI Study from employee benefits and HR consulting firm WatsonWyatt:
- Companies that communicate effectively have a 19.4 percent higher market premium than companies that do not.
- Shareholder returns for organizations with the most effective communication were over 57 percent higher over the last five years (2000-2004) than were returns for firms with less effective communication.
- The 2005/2006 study found evidence that communication effectiveness is a leading indicator of financial performance.
- Firms that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.
- Companies that are highly effective communicators are 20 percent more likely to report lower turnover rates than their peers.