The Hobson & Holtz Report – Podcast #125: April 3, 2006

Content summary: Vote at Podcast Alley; podcast reviews at iTunes; take the FIR listener survey; Kami Huyse and the PR powerwomen; where should employee communications report?; how Mercedes-Benz is redeeming its reputation; David Phillips reports; one more contribution to the employee blogger credibility vs authority debate; Inside PR podcast launches; Strumpette very briefly; April Fool’s Day gags; the FIR mashup with Across The Sound; listeners’ comments discussion; music from Rob Safuto at PodcastNYC; and more.

Show notes for April 3, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 84-minute podcast recorded live from Amsterdam, The Netherlands, and nearly live from Concord, California, USA.

Download the file here (MP3, 39MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

  • Detailed show notes to come.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday, April 6…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.

  1. Fiona Torrance

    Hallo Neville

    Today I’ve been reviewing your blog and I absolutely love the layout and how you present information.

    I added a post from your blog that is relevant to my Independent Study at USC on Corporate Blogging: “Student Questions About Corporate Blogging” by Dr. Carl.

    Recently, I’ve been trying to add RSS feeds, the ability to share Podcasts, and a StatCounter to my blog housed at But I am new to this and find that when I follow instructions (such as at FeedBurner) and past the relevant HTML into my template, I lose information on my blog.

    For someone starting to learn the use of this “new” technology, what is your advice in adding such features to a blog?

    I look forward to hearing from you and — if you have time to look at my blog — any advice that you may have.

    Thank you,

    Fiona Torrance

  2. neville

    Fiona, thanks for visiting and for your compliments.

    Good questions re customizing your Blogger blog. I’m not that familiar with Blogger these days, I’m afraid, not having used it for a couple of years now. The best place for advice to start with would be the comprehensive help system, especially the section on templates.

    As for the general advice you ask about, I think it really depends on what you want to achieve with your blog by adding features such as you mention (RSS, etc). In any event, FeedBurner has a terrific help forum where I’m sure you’ll find good advice from knowledgable people there re the specifics of how to add an FB feed to a Blogger blog. The same with StatCounter.

    I’ve looked at your blog. It seems to me that you know more than your give yourself credit for!

  3. Fiona Torrance

    Thank you for this valuable feedback, Neville!

    The reason I think it is valuable is because blogging is relatively new to me and there are so many techi things available to bloggers. Knowing what to add, why, and how takes a bit of deciphering.

    My blog was initially set-up as a knowledge management system for an Independent Study on corporate blogs (BUAD 490 class at USC). I started off analyzing 32 blogs that are listed in my blogroll. Since then, I’ve included communications with corporate executives and student interactions from classes where I serve as a Teacher’s Assistant.

    The blog became part of a research paper I submitted for USC’s undergraduate writing competition and it won first place in Professionalism. Thereafter, I took a chance and submitted it to USC’s Webfest 2006 and it won grand prize for that — which was amazing because I’m not technically a techi person and some of the websites presented are so creative!

    My goal is to continue the blog when this semester ends. I would like to include links to articles (like the one I posted that is on your site) and I thought RSS feeds may help with this. Also, I want to be able to give audio discussions (bizblogcasts) about articles featured in the Wall Street Journal/Business Week about corporate blogging to create dialogue.

    Knowing how to project quality content that readers can access easily(or in their preferred manner)and creating a stream of thought — whether people answer it or not — is important to me. I just want to express and put it out there to be part of the social computing evolution. is a great site in many ways, but I have lost my content a number of times and had trouble publishing posts. Talk about a sleep problem! Would you suggest moving the blog, and if so, which blog do you think I would find more compatible?

  4. neville

    Fiona, happy to give you some pointers. Let me think a bit so leave this with me for a couple of days. I might even talk about this in this Thursday’s edition of the podcast…

  5. Fiona Torrance

    Hi Neville

    I am listening to your podcast right now and am so impressed! Your discussion style is refreshing and so interesting to listen to.

    Juice is one of the programs for podcasts that I downloaded last week.

    I’ve got a hectic few days ahead and will come back to you with more detailed feedback later this week.



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