The Hobson & Holtz Report – Podcast #124: March 30, 2006

Content summary: Social tagging as an enterprise tactic; a look at the eyebrow-raising Strumpette blog; an update on our discussion of employee bloggers as authoritative sources; the CEO’s changing responsibilities: the example of Procter & Gamble; a new PR trade weekly in the UK; Dan York reports; listeners’ comments discussion (double-act via Skype; sharing FIR; the power of podcasting; Windows Vista communication; Flash websites); the music.

Show notes for March 30, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Concord, California, USA, and nearly live from Manchester, UK.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:


  • 00:29 Shel introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

Listeners’ Comments Discussion:

  • 52:19 Sallie Goetsch likes the double-act via Skype with the IAOC presentation and suggests a webcam; an iPod nano just for podcasts
  • 54:42 Steve Fielding shares FIR listening with his colleagues; thinks Sparklines is a great tip (show #122); and has suggestions for the potential new intro music
  • 56:54 Clarence Jones muses on the power of podcasting to get one’s voice out there; authority is the key issue for Microsoft on the Windows Vista communication issue; and likes the potential new intro music
  • 61:33 Sebastian Keil is confused about the Windows Vista code rewrite issue
  • 62:10 Bryan Person was impressed overall with the Flash website discussed in show #122, but has some caveats; and wonders why we don’t record the show together a day early if one of us is travelling


FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday, April 3…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.