The Hobson & Holtz Report – Podcast #124: March 30, 2006

Content summary: Social tagging as an enterprise tactic; a look at the eyebrow-raising Strumpette blog; an update on our discussion of employee bloggers as authoritative sources; the CEO’s changing responsibilities: the example of Procter & Gamble; a new PR trade weekly in the UK; Dan York reports; listeners’ comments discussion (double-act via Skype; sharing FIR; the power of podcasting; Windows Vista communication; Flash websites); the music.

Show notes for March 30, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, an 80-minute podcast recorded live from Concord, California, USA, and nearly live from Manchester, UK.

Download the file here (MP3, 38MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

00:29 Shel introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

03:08 Neville in Manchester, England, reports on the Melcrum workshop he’s co-presenting on March 30 about intranets and social media
06:43 Strumpette raises quite a few eyebrows in the PR community and beyond – is it a refreshing satire of the PR industry or a collection of offensive cheap shots? Or something else? And who is Strumpette (Amanda Chapel) anyway?
20:24 An update on the question of whether employee bloggers are authoritative sources – it only looks like ‘maybe’ at Microsoft; comment on a report of a Watson Wyatt survey on the bottom-line benefit of effective communication
33:18 Dan York reports – clarity about spam (report in show #118); dates as well as show numbers; companies’ blocking RSS; upcoming National Association of Broadcasters conference; the IAOC presentation; speaking at upcoming Yankee IABC Chapter conference
39:30 The spam problem: unauthorized use of content from blogs and now podcasts – this will become a big issue
41:35 Robert Scoble shouts out!
41:57 The CEO’s changing responsibilities – the example of Procter & Gamble CEO A.G. Lafley
50:10 First PR Week and now PR Business – a new PR trade weekly hits the UK newsstands this month

Listeners’ Comments Discussion:

52:19 Sallie Goetsch likes the double-act via Skype with the IAOC presentation and suggests a webcam; an iPod nano just for podcasts
54:42 Steve Fielding shares FIR listening with his colleagues; thinks Sparklines is a great tip (show #122); and has suggestions for the potential new intro music
56:54 Clarence Jones muses on the power of podcasting to get one’s voice out there; authority is the key issue for Microsoft on the Windows Vista communication issue; and likes the potential new intro music
61:33 Sebastian Keil is confused about the Windows Vista code rewrite issue
62:10 Bryan Person was impressed overall with the Flash website discussed in show #122, but has some caveats; and wonders why we don’t record the show together a day early if one of us is travelling

Outro:

68:27 A special episode of the show coming up soon – a mashup between FIR and Across The Sound with Joseph Jaffe
69:26 The growing FIR Frappr community – why not join?
70:45 Thanks for voting for FIR at Podcast Alley
71:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
75:01 Outro podsafe music from the Podsafe Music Network – Wasted by Kevin Reeves

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.