The Hobson & Holtz Report – Podcast #122: March 23, 2006

Content summary: Sparklines; Mobitype scraping blog content; Shel’s road weary trek; South West Airlines tackles gaming of online check-in; the IAOC conference; Josh Hallett on FPRA Blog Week; Luke Armour’s intro music #2; David Phillips reports; listeners’ comments and trackbacks discussion (Firefox extension for Bugmenot; conversion rates trump Google juice; the Glenfiddich blog; the purpose of measurement; the podcasting book; subscribing to FIR via iTunes; the French government and iTunes; a promo); the music.

Show notes for March 23, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 75-minute podcast recorded live from Amsterdam, The Netherlands, and almost live from Philadelphia, Pennsylvania, USA.

Download the file here (MP3, 34MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:


  • 00:28 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

Listeners’ Comments and Trackbacks Discussion:


  • 68:23 Neville wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 70:47 Outro podsafe music from the Podcast Music Network – Better Life by Common Ground

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 27…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

Neville Hobson

Social Strategist, Communicator, Writer, and Podcaster with a curiosity for tech and how people use it. Believer in an Internet for everyone. Early adopter (and leaver) and experimenter with social media. Occasional test pilot of shiny new objects. Avid tea drinker.