Tagging and social bookmarking – two phrases much in vogue today as the means with which individuals can track information online and connect it with their own and other people’s interests.
A new venture called Cogenz looks as though it might address a need for social bookmarking within organizations, providing employees with the means to tag and connect with co-workers:
Cogenz aims to fill that need. It wonâ€™t be suitable for every single organisation, Iâ€™m sure, but our ambition is to do for enterprise bookmarking what Socialtext has done for enterprise wikis.
The man behind Cogenz is Niall Cook, the head of the online communication practice at PR group Hill & Knowlton in the UK.
In a post on the Cogenz blog on Saturday, Niall outlines how he thinks the service could appeal to organizations:
[…] There are clear benefits to companies from using social bookmarking software across the organisation, for example:
- Research functions could share information about clients, prospects and industry trends
- Product development teams could collect and share product ideas and features
- Sales and marketing staff could gather consumer and competitive intelligence
- Public relations teams could share news coverage
- Management could quickly and easily see the collective intelligence of their organisation, and the connections between employees
Cogenz has not yet launched but will be in private beta soon. I’m observing developments with keen interest.
Rule #1: Treat People Well…
There’s a reason they call it the Golden Rule. Treat people as you want to be treated, and even if you screw up, chances are that they will forgive you. And come back. And tell their friends about how well……
[…] Neville Hobson (who appears to have had a change of address) pointed me towards a company that seemed to believe that enterprise tagging was somehow different from tagging. You can find the full text of his post here. […]
[…] I’ve been encouraged by the positive reaction to the inaugural announcement I made about Cogenz at the weekend. Some people I respect have already said kind things. I’ve also noticed a few people bookmarking this blog (how appropriate) on del.icio.us. I guess I now need to make sure the final application meets their high expectations. […]
[…] Nu tycks det ocksÃ¥ som om ett mer generellt verktyg ska se dagens ljus. Cogenz Ã¤r ett projekt som drivs av PR-konsulten och bloggaren Niall Cook. Det Ã¤r intressant bara det. Niall har jag lÃ¤st och haft en del diskussioner med tidigare. Han Ã¤r inte tekniker utan ser framfÃ¶rallt de kommunikativa mÃ¶jligheterna. Taggning, menar han, kan vara vÃ¤rdefullt i mÃ¥nga olika sammanhang. […]