That pales in comparison to this story from VNU’s Silicon Valley Sleuth today which, if true, is far more alarming:
Something extremely weird is going on over on Digg.com. Today for the third time in a short period, a story got promoted to the front page where a blogger raises a baseless rumour about Google buying Sun. And as is explained further down, it appears that this is the result of a coordinated effort to fool Digg into promoting the story. The blog author has no sources, zero credibility and most importantly his reasoning is completely erratic.
Threadwatch dissects events a little more and concludes:
Spreading rumors and news to drive up the stock prices is nothing new. Using internet “news” and “citizen journalist” sites like Digg to do it is. We all know that viral and buzz marketing is an important factor in today’s market. Have “white collar spammers” recognized this, and [are] now begining to act on it?
That’s a very good question.
Caveat: don’t believe everything you read
in the newspapers online.
[Update 18 March] Over at Business Week’s Blogspotting, Heather Green says that Digg has a number of protective measures in place that thwart people trying to game their system.