Drool over his prizes:
Total US list price value: about $15,700 (€13,200). Not a bad return on a 99-cent investment.
The ROI for Apple will undoubtedly be greater. For instance, how many more people bought/downloaded more songs in the hope of winning that prize? There was no second or third prize – just the one big prize. And think of the PR value from creating greater buzz and awareness about iTunes and legally-downloadable music.
Finally, a great quote by Ostrovsky in an NY Times article today:
[…] Until now, Mr. Ostrovsky has not been a frequent user of the iTunes store. “I’ve downloaded maybe 50 songs, but I was always more likely to borrow CD’s from my friends,” he said. “I’m certainly going to download more songs now.”
Apple no doubt will be pleased to hear this!