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Archives for February 2006

The Hobson & Holtz Report – Podcast #115: February 27, 2006

February 27, 2006 by Neville Hobson 

Content summary: New Communications Forum this week; Eric Schwartzman interviews Elizabeth Albrycht; Google Page Creator update; social software in the enterprise - Niall Cook on intranets; using RSS without knowing it; PR how-to's from Jeremy Zawodny; Lee Hopkins report; listeners' comments discussion; the FIR Frappr community; the music; and more. Show notes for February 27, 2006 Welcome to For Immediate Release: The Hobson & Holtz Report, a 91-minute podcast recorded live from … [Read more...] about The Hobson & Holtz Report – Podcast #115: February 27, 2006

Filed Under: For Immediate Release

Diem carp’d

February 27, 2006 by Neville Hobson 

Hugh and I were exchanging some emails about my little faux pas over my previous post about Edelman (re a story that turned out not to be true). Mea culpa, said Hugh. A kind response, but it was more to do with my own 'click-and-post' behaviour rather than 'click-and-read-everything first.' Precisely the kind of thing that's ammunition for those who delight in pointing out the lack of responsibility exhibited by some bloggers in posting without fact-checking. But it's an easy lesson to learn - … [Read more...] about Diem carp’d

Filed Under: Blogging, Humour

Edelman ramping up social media expertise

February 27, 2006 by Neville Hobson 

First it was Phil Gomes last August. Then it was Guillaume du Gardier in October. And then Steve Rubel this month (starting today, in fact). All three communicators, bloggers I know and major influencers in social media and PR, were snapped up by Edelman. And the PR group's objectives are pretty clear (transparent, as befits the blogosphere), according to CEO Richard Edelman: What do we hope to achieve together? In short, we want to persuade our corporate clients to commit to the blogosphere. … [Read more...] about Edelman ramping up social media expertise

Filed Under: Business, Public Relations, Weblogs

Microsoft’s Apple-style word of mouth

February 27, 2006 by Neville Hobson 

If you pay attention to what's going on in the broad tech world (Tech Memeorandum is a great way to get the hum of some opinion), you can't help but notice things like the growing buzz about Microsoft's Origami during the past few days. Like at least half the blogosphere and some mainstream media, I've taken a look at the teasing video showing Origami in action (full instructions via Bink). Ooh, I want one of these! And there's a good buzz effect - I'm not wholly sure exactly what this gadget is … [Read more...] about Microsoft’s Apple-style word of mouth

Filed Under: Communication, Hardware, Marketing, Public Relations, Technology

Four steps to overcome collaboration obstacles

February 27, 2006 by Neville Hobson 

A thoughtful feature in the Financial Times discusses the question of why in-house collaboration in organizations is so difficult, with the consequent impact on effective working. The article highlights some accepted theories about this, including these: [The first theory] is that most companies have "first generation organisation structures and second generation management capabilities". Internal synergies will only come with the right organisation structure - overlapping accountabilities for … [Read more...] about Four steps to overcome collaboration obstacles

Filed Under: Business, Workplace

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Perspectives at the intersection of business, communication and technology - communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital and social communication to help you understand what they mean for people and organizations. More...

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