2017 was the year that artificial intelligence (AI) generally gained a greater consciousness in the public mind as well as in the minds of many professionals, not the least being those in the broad communication business – especially public relations, advertising, marketing and employee communication.Every time we see a robot mentioned in the mainstream media, there's either a photo of the Terminator or some human-looking machine which feeds our fear – adding to the uncertainty and doubt … [Read more...] about 2018: the year of chatbots, AI and digital personal assistants
As the Small Data Forum progresses through its early teenage years – our latest podcast is episode 14 already – regular co-hosts Thomas Stoeckle, Neville Hobson, and Sam Knowles are taking the opportunity to look forward by looking back.Patients of our own medicine, you might say, we’re using the year end and what we’ve observed and learned in 2017 to enter the predictive analytics business.We take our inspiration from Janus, the Roman god of beginnings, transitions, and time, after whom … [Read more...] about SDF Podcast 14: Looking forward by looking back
You can summarise what marketers think about fake news with this - they are ambivalent about what ought to change, and are reluctant to alter their own business practices.That's a key finding from the results of an online survey-based research study carried out between August-November 2017 by The Society for New Communications Research of The Conference Board (SNCR).Led by SNCR Fellow Jeff Pundyk, a former Senior Vice President at The Economist, the prime purpose of the research project … [Read more...] about SNCR fake news study: high stakes for marketers in survey findings
According to Brian Solis, the real (often untold) stories about digital transformation are the human struggles "change agents" face as they try to modernize their organizations. There are always colleagues, managers and others who don't get it.Solis - futurist, best-selling business-book author and principal analyst at Prophet's Altimeter Group - has written a 29-page report that examines how the people behind digital transformation lead change from within their organizations.From the … [Read more...] about New Report on Change Agents: the Unsung Heroes in Digital Transformation
The results of a survey published last month suggest that journalists believe fake news is creating new trust in traditional media around the world.According to the 2017 Ogilvy Media Influence survey, traditional media was found to be the most trusted news source globally by 52 percent of journalists surveyed across North America, Europe, the Middle East and Asia. The reporters and producers reflected on the role of social media, company websites and other factors in the importance of … [Read more...] about Should you place your trust in the mainstream media?