Blog Posts

SDF podcast 8: Seek out those you can trust

Question Everything

In the latest episode 8 of The Small Data Forum podcast, hosted by Thomas Stoeckle in conversation with regulars Neville Hobson and Sam Knowles, we explore whether following the ‘interesting times’ of 2016, we are seeing some sort of ‘regression to the mean’, with a right wing populist not succeeding in general elections in the Netherlands, with Emmanuel Macron becoming president of France, and with Chelsea FC winning the Premier League (following Leicester City’s surprise success last year). And such

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The end of AVE in PR?

If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the price you’d have paid if you had bought the equivalent-size space or time as advertising. For decades the use of AVE has been a controversial

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Opera: a good browser alternative to Google Chrome

For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a different browser, and the switch may well be long-term if not permanent. That browser is Opera, a browser I first tried in 2006 on a Nokia phone, but a thoroughly modern product today that mirrors much of what Google Chrome offers

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Cyberattack: The lack of serious intent for the NHS is not a role model

Nurse at computer

One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels. That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding healthcare services at zero or low cost to patients. The provision of care is peerless; it’s how the organization is administered that isn’t. I recall hospital visits and physio sessions a few years ago when I suffered a leg injury

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How to play your part in fighting fake news

Facebook News Feed

One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and doubt about the sources that publish it. And not only such reactions upon immediate discovery, but also the unwitting spread of fake news by those who publish, talk about or share such content without knowing it’s false. It’s not new

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About This Blog

About This Blog

When the only certainty is change, communicator, blogger and podcaster Neville Hobson analyses and discusses trends, behaviours and practices in digital communication to help you understand what they mean for people and organizations.

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