FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B

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Listen Now: The rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions. In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell […]

FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B

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Listen Now: While social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate. How can we “re-imagine nearly everything” about how our businesses work? In his […]

5th B2B Huddle approaching at #SMWLDN

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Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle. Planning is almost complete; we’re starting to talk about who our keynote speakers are – Andrew Grill and Antony Mayfield are but two – we know about some of the […]

The B2B Huddle on the social web

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Since mentioning it last month, plans for the 5th Dell B2B Social Media Huddle are proceeding apace. Keynote speakers are being lined up, unconference workshop sessions are being discussed, tweetup plans are all proceeding, and we’ll be naming names soon! Also coming very soon – a link to where you can register to participate. One […]

Planning the next Dell B2B Social Media Huddle for #SMWLDN

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Mark your calendar for the next Dell B2B Social Media Huddle that will take place in London on September 24, 2012 – the first day of the second Social Media Week London this year. For this fifth Huddle, we’re back at Microsoft’s offices in Victoria, London SW1, from which the image above comes (snapped by […]