FIR Speakers and Speeches: Andrew Grill on "Likes" to Social Influence at #SMWB2B

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influenceoutreachThe rise of socially influential online content and individuals is transforming brand marketing. As trust declines in paid sources like celebrities and bloggers, it’s now mandatory to activate ‘everyday heroes’ who influence their networks about their passions.

In his keynote presentation “From ‘Likes’ to Social Influence: How To Drive Action” at The Dell B2B Social Media Huddle in London on September 24, 2012, Andrew Grill, CEO of influence platform Kred explains influence marketing best practices that generate mentions and tangible, measurable results, and why influence now matters to consumers and brands.

Following his keynote, Grill led discussion in a question-and-answer session with Huddle participants.

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About the Speaker

andrewgrillBased in London, Andrew Grill is an experienced digital CEO, providing thought leadership and delivering strategic programs and new business across multiple industries.

Currently, he is CEO of Kred, one of the leading online influence platforms.

Andrew is able to deeply understand existing as well as new technologies and channels, explain them to clients, win business and provide strategic leadership.

He is also an internationally-renowned keynote presenter in the field of digital and social media networks and presents at international conferences on a regular basis.

A former resident of Sydney, Australia, since 2005 Andrew has been active in the European and US markets, and has a deep understanding of the digital, social networking and advertising space and is well connected to leading advertising agencies and brands in London and around the world.

Connect with Andrew on Twitter at @AndrewGrill.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at ; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

FIR Speakers and Speeches: Antony Mayfield on Advanced Persistent Opportunities at #SMWB2B

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proxyforchangeWhile social business design is much discussed, we struggle when it comes to bringing about wholesale change in an organization. Perhaps it is because we are trying to describe these new opportunities in business language that is outmoded and inappropriate.

How can we “re-imagine nearly everything” about how our businesses work? In his keynote presentation at The Dell B2B Social Media Huddle in London on September 24, 2012, author and digital strategist Antony Mayfield looks at some models for inciting change, building credible business cases and how hacktivists and organised crime can be unlikely role models for change…

You’ll get extra benefit from Mayfield’s keynote if you view his presentation deck as you listen, embedded below (if you don’t see it, view it at Slideshare).

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About the Speaker

antonymayfieldsmAntony Mayfield is Founding Partner at Brilliant Noise, a strategic digital agency.

He is the author of the best-selling book on how to manage personal reputation online, Me and My Web Shadow, which has been published in several countries by Bloomsbury. He has also written a number of e-books, the most well-known of which, What is Social Media?, has been downloaded tens of thousands of times, placed on reading lists for top business schools and translated into Chinese.

In 2006, he founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. Prior to iCrossing, Antony spent a decade in journalism and corporate communications, most recently as a director in the Bell Pottinger Group.

Antony is a Fellow of the Royal Society of Arts and a committed advocate of spreading digital literacy – knowledge and skills about how to use the internet better – in businesses and in wider society.

Connect with Antony on Twitter at @amayfield.

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Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at ; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIRpodcast. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

5th B2B Huddle approaching at #SMWLDN

Dellb2bhuddlemontage-sm

Just a week to go until the start of Social Media Week London on September 24 – and the 5th Dell B2B Social Media Huddle.

Planning is almost complete; we’re starting to talk about who our keynote speakers are – Andrew Grill and Antony Mayfield are but two – we know about some of the unconference workshops; there’s a special photo opportunity for all participants; and we’re counting the glasses for the post-event tweetup.

As with previous huddles, we’re expecting a full house at Microsoft’s London SW1 office next Monday. In fact, all 100 tickets have sold out (in a manner of speaking: participation is free of charge) and there’s now a waiting list.

I do hope you can be with us on September 24. If not, well, we’re planning to video-record the keynote presentations via our friends at Present.me – more news on that very soon on the Huddle website – as well as publish the audio as podcasts. We may also live-stream those keynotes; news on that soon.

Follow the hashtags #smwb2b and #smwldn for the latest news and commentary; and you can connect with the Huddle on Twitter: @b2bhuddle.

About the B2B Huddle:

The Dell B2B Social Media Huddle is an informal one-day event that brings together senior communicators and marketing professionals to exchange and share their experiences in social media in B2B.

Kerry Bridge and I have been organizing Huddles since 2009 which have been sponsored by Dell with this 5th one additionally supported by Microsoft. Keynote presentations are recorded and published as audio podcasts by For Immediate Release, the podcast series I co-host.

Huddlers choose whether to just come and listen to what others have to say, or stand up and share their own thinking during one of the open unconference sessions. The day concludes with further networking opportunities at the informal tweetup.

The expected outcome for you is new or renewed connections and actionable insights that you can apply in your business.

The B2B Huddle on the social web

Since mentioning it last month, plans for the 5th Dell B2B Social Media Huddle are proceeding apace.

Keynote speakers are being lined up, unconference workshop sessions are being discussed, tweetup plans are all proceeding, and we’ll be naming names soon! Also coming very soon – a link to where you can register to participate.

One thing we’ve now done is establish a Huddle presence on the web at www.b2bhuddle.com. That’s where everything to do with this Huddle, as well as previous ones, will be posted and announced. So add that address to your bookmarks.

huddless

We’ve also now got our own Twitter handle – @b2bhuddle. Do follow us for news and commentary as we’ll be using this Twitter handle as a primary announcement channel.

The 5th Dell B2B Social Media Huddle takes place at Microsoft’s office in London SW1 on Monday, September 24, 2012, and is an integral part of Social Media Week London.

It’s an informal one-day event that brings together senior communicators and marketing professionals to exchange and share experiences on “(social) business to business.” It’s characterized by its pragmatic approach to enabling everyone to choose whether to just come and listen to what others have to say, or stand up and talk themselves during one of the open unconference sessions. The day concludes with the social engagement of an informal tweetup.

This Huddle is organized by Kerry Bridge and I, in conjunction with Simon Hughes at Microsoft.

Hope to see you in London on September 24!

Planning the next Dell B2B Social Media Huddle for #SMWLDN

dellb2bsmhuddleapr10

Mark your calendar for the next Dell B2B Social Media Huddle that will take place in London on September 24, 2012 – the first day of the second Social Media Week London this year.

For this fifth Huddle, we’re back at Microsoft’s offices in Victoria, London SW1, from which the image above comes (snapped by Mel Carson during the second Huddle in May 2010).

The Dell B2B Social Media Huddle is an informal one-day event that brings together senior communicators and marketing professionals to exchange and share experiences on “(social) business to business.” It’s characterized by its pragmatic approach to enabling everyone to choose whether to just come and listen to what others have to say, or stand up and talk themselves during one of the open unconference sessions. The day concludes with the social engagement of an informal tweetup.

So Kerry Bridge and I, together with Simon Hughes at Microsoft, have our planning hats on to put together a compelling experience that will be worth your while investing your time in. The programme will follow the format that’s proved popular in each of the previous Huddles:

  1. Morning: keynote presentations
  2. Afternoon: unconference sessions
  3. Evening: tweetup

Each of the keynote presentations will be live video streamed; the audio will be recorded for post-event FIR Speakers & Speeches podcasts.

We’re aiming to make the fifth Dell B2B Social Media Huddle the most engaging of all, especially as it forms part of Social Media Week London. If you have a suggestion for a speaker and/or a topic, do let us know. Likewise if you already have some ideas on leading an unconference session.

Join the conversation with over 150 members of the B2B Social Media Huddle group on LinkedIn.

We’ll be announcing more, including keynote speakers and topics, in the coming weeks. Meanwhile, note the date – Monday, September 24, 2012.