A little imagination is key to success with QR codes

heinzqrcode.jpg

“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of […]

Three things to make QR codes worthwhile

6551789433_e77650b3fa

No surprises in this AdAge story about widespread use of QR codes that haven’t captured consumer imagination when it includes this statement: “Experts cite three reasons that QR codes haven’t caught on. First, people are confused about how to scan them. Two, there’s little uniformity among the apps required to read them. Last, some who […]

Tesco connects busy shoppers with QR codes

qr2tescovideo.jpg

One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile use – or search engine results when you scan the code on your mobile device. […]

The election QR code that lacks imagination

qrvote.jpg

Much of the UK went to the polls today in a mix of national and local elections. Elections for the Scottish Parliament, the Welsh Assembly and the Northern Ireland Assembly are being held, as are polls in 279 English councils. And there is the national referendum on the so-called Alternative Vote system where voters will […]

The acceptance hurdles for QR codes

absolutqr.jpg

QR codes are appearing with increasing frequency in a growing range of marketing and communication activities. I’ve been paying attention to who’s using these two-dimensional barcodes and how in their marketing when I’m out and about, especially in supermarkets, taking pictures when I encounter something interesting and adding some to the QR codes in the […]

More experiments with QR codes

dtqrcode.jpg

There’s a lot of experimenting going on these days with QR codes, those square images we see with increasing frequency on everyday items like utility bills, business cards, even building permits, and which you scan with your mobile device’s camera and a barcode-scanning app and which then lets you perform some kind of action or […]