Buy a real pint with a virtual currency

Bitcoins

A British pub lets you pay for your pint with Bitcoins: [...] The system is quick and effective. The bar staff press two buttons on the till and the screen displays a QR code. The customer opens their digital Bitcoin wallet, takes a snap of the screen and confirms the payment. The staff press one […]

McDonald’s new packaging, a QR code and telling brand stories

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The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting perhaps is a link to that information in the form of a QR code that […]

What if Brancott had got it right with their QR code?

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QR codes attract a great deal of commentary in marketing and communication circles, and pretty critical more often than not. I have a strong interest in QR codes, not so much about the technology of them: it’s far more about how marketers and others use them in their efforts to engage with consumers and others. […]

Could NFC make the business card really useful?

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I have a thing about business cards. These little rectangular pieces of stiff paper or card seem to me to have outlived their analogue usefulness in today’s digital world. What are you supposed to do with one when someone gives you theirs? You somehow have to get their contact info from the card and into […]

On target with QR codes

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A technology that’s often criticized as being in a cul-de-sac is QR codes, those little square images that you scan with an app on your smartphone to perform some kind of action. It’s that ‘action’ that’s the focus of criticism as some who have experimented with this nifty tech really have lacked imagination in its […]

QR codes at heart of lost-and-found service Belon.gs

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A topic I’ve written about frequently here is QR codes, those square, random-looking black-and-white images that are meaningless to the eye but content-rich to a cameraphone and some barcode-scanning software. These little barcodes are popping up everywhere these days, and how they’re being used by marketers attracts praise and derision in almost equal measure. Given […]

The future for QR codes can be rosy

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Whenever I read reports that assess how poorly QR codes and other barcodes are doing, and the unhappy outlook for their future, I’m always reminded of Hugh McLeod’s classic cartoon from 2007 you see here. A new report from eMarketer says that QR codes aren’t giving consumers what they want. [...] “What consumers want from […]

QR codes at the heart of Monmouthpedia

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An interesting experiment gets its official launch this weekend when Monmouthpedia formally kicks off today. The Welsh town of Monmouth is the focus of this Wikipedia project that aims to create physical connections between places throughout the town, and events in its history, with respective content on Wikipedia. According to the description on Wikipedia: [...] […]

A little imagination is key to success with QR codes

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“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a campaign. I think it’s not so much that the codes themselves are a waste of […]