Salute the Olympic spirit


So the London 2012 Olympic Games have come to an end. A spectacular closing ceremony last night – with music, song, dance, awe-inspiring stadium lighting and fireworks that made up the greatest show on earth – brought the past two weeks of competition to an emotional climax. The sight of the Olympic spirit rising as […]

Olympic benefits for corporate reputations


The past two weeks of the London 2012 Olympic Games have certainly been a time of drama, high emotion, success and failure, and a general lifting of the spirits to witness such displays of intense effort and much achievement by athletes from over 100 countries. The positive focus on this wonderful sporting event has just […]

Should you trust Twitter?


So the kerfuffle over Twitter’s suspension of journalist Guy Adams’ account has ended, with the company reinstating it and issuing an apology of sorts. Adams, the Los Angeles-based correspondent for The Independent newspaper, had been posting a series of tweets that were highly-critical of US TV network NBC and its broadcast coverage of the London […]

Let the Games begin

#OpeningCeremony – 9:00pm UK July 27, 2012. Experience it live (or go here if you’re in the US). #London2012 | #Olympics

Humour’s a funny thing


What’s funny to you or I may not be to anyone else. Case in point – SpecSavers‘ press ad in the UK today over the Korean flag mixup at #London2012. I can see the humour certainly. But I wonder how the Koreas might especially with both flags portrayed together like that. Pretty sensitive issues for […]

The people and social media challenges at the 2012 Olympic Games


Reuters reports that Anthony Edgar, head of media operations for the International Olympic Committee (IOC), freely admits that he does not know what to expect at the London Olympic Games following the explosion of social media, with some 900 million people using Facebook in 2012 compared to the 100 million who used the site just […]

The 2012 Olympics TV experiences look very good


Whatever else is going on about the London 2012 Olympics – border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff – it looks like mainstream broadcast media have things well under control to offer amazing experiences throughout the games. The BBC already announced details of its blanket […]

The trouble is, the 2012 Olympic Games start in two weeks…


O2’s total outage during the past 24 hours has raised questions about the readiness of the UK’s telecoms infrastructure ahead of the London Olympics, according to analyst firm Ovum. “The huge influx of visitors to London ahead of the games will cause network traffic spikes, putting pressure on the UK’s mobile networks which already have […]

Olympic transformation

The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement… Check everything the BBC is planning for this global event. Reshared post from +BBC News The BBC has just released its trail and titles sequence for the Olympic Games. Watch the 60 seconds film […]