14:12:04 PM: It’s about tools not solutions, says Richard. #arksocialsoftware

14:13:52 PM: BAT owns 300 brands. I didn’t know that. #arksocialsoftware

14:16:40 PM: Early evolution from Lotus Notes to browser based collaboration tools. #arksocialsoftware

14:24:20 PM: Fascinating story of experiences at BAT for enabling employee connectivity, from a decade ago until now. #arksocialsoftware

14:28:18 PM: BAT started experimenting with blogs in 2004. #arksocialsoftware

14:38:27 PM: BAT: "From Friendster to Facebook." Richard’s talking about social networking. #arksocialsoftware

14:49:41 PM: Richard’s prime tips for social software: just do it, and for yourself; keep it simple; build alliances; … #arksocialsoftware

14:50:15 PM: cont’d: soft launches; tap into people’s mindsets; plenty of feedback; tools not solutions. #arksocialsoftware

15:00:22 PM: Superb session by @RichardHare . Thanks Richard! #arksocialsoftware

12:35:33 PM: Ben Gardner at Pfizer: ‘collaboration’ in the key word. #arksocialsoftware

12:36:36 PM: Ben’s telling us about ‘meet Jessica.’ #arksocialsoftware

12:38:03 PM: "RSS is the glue that brings a lot of social software together" says Pfizer’s Ben Gardner. #arksocialsoftware

12:40:20 PM: The view at Pfizer: "Social networking is not just for kids." #arksocialsoftware

12:47:51 PM: Interesting to hear about the pragmatism of negotiation in a large enterprise when implementing some new social tools. #arksocialsoftware

12:54:58 PM: Sharepoint big in Pfizer. #arksocialsoftware

12:56:36 PM: Ben’s explaining how to recombine parts of SharePoint to form new solutions. #arksocialsoftware

8:59:59 PM: “Silos break up your ability to collaborate and share information” says Pfizer’s Ben Gardner. #arksocialsoftware

9:01:36 PM: Excellent discussion on Pfizer’s social software use and ollands. Thanks Ben. #arksocialsoftware

11:45:55 PM: Intro to challenges co addressing that social software could help. Aging workforce first on @doc1online ‘s list. #arksocialsoftware

11:47:53 PM: Interesting to see how @doc1online ‘s co uses podcasts for internal communication. #arksocialsoftware

11:48:44 PM: Podcasts suits the communication style of the director who does them. #arksocialsoftware

11:49:29 PM: Podcasts promoted to employees by email. #arksocialsoftware

11:53:21 PM: Keen podcasters are the co’s two managing directors. #arksocialsoftware

11:55:00 PM: News-commenting system on intranet front page. Not moderated. Employees love it. #arksocialsoftware

11:57:35 PM: News-commenting page on intranet stimulates great er employee connectivity; real conversations develop. #arksocialsoftware

12:05:56 PM: Parts of the co use wikis. Informal. Have a search engine called ‘gurgle’ (heh, utility co). #arksocialsoftware

12:08:41 PM: Blogs used internally. New platform coming. Starting with graduate blog. #arksocialsoftware

12:10:51 PM: "No ghost blogging" says @doc1online . Right on! #arksocialsoftware

12:23:48 PM: Co has social media guidelines, communicated to employees. #arksocialsoftware

12:28:42 PM: Not standing still, big plans for future use of other social media. #arksocialsoftware

12:30:05 PM: Terrific tour of what @doc1online ‘s co is doing with social media, excellent. #arksocialsoftware

11:04:00 AM: Presentation by Chi-Chi Ekweozor of RealFresh.tv. #wordcampuk

11:13:53 AM: Discussion about ‘comment is free.’

11:14:40 AM: Comments build and feed into community, says someone from the floor.

11:15:25 AM: The only problem with such a large room is being able to hear everyone. Can’t, basically. #wordcampuk

11:16:48 AM: Discussion point continues with more voices aguing that commenters are community. #wordcampuk

11:18:57 AM: Haven’t heard anyone yet define what ‘community’ means. #wordpressuk

11:20:50 AM: Discussion now on disruptive aspects of some people in why they comment. #wordpressuk

11:22:09 AM: Someone on the floor suggests comments do not make community. #wordcampuk

11:22:44 AM: (Again: what defines community? Not heard that yet.) #wordcampuk

11:27:19 AM: One definition of community from @nmw. Too long to retweet but here: http://bit.ly/10z6ea #wordcampuk

11:28:26 AM: Chi-Chi has sparked a great discussion about community (says @storynory who I’m sitting next to). #wordcampuk

11:30:14 AM: Wikipedia’s definition of ‘community’ isn’t bad. Complex. http://bit.ly/1aqKhT #wordcampuk

11:34:07 AM: Someone on floor having a stab at defining community. Can’t hear him well though. #wordcampuk

11:37:16 AM: Someone from floor says community has to deliver something to the person who created it. I’d like to hear this idea explained. #wordcampuk

11:38:15 AM: Good definition of ‘community’ by @mikethebee http://bit.ly/nJ35E #wordcampuk

11:45:45 AM: “Look at blogs as a communication device .. you’re looking to modify someone’s behaviour” – comment from floor. #wordcampuk

11:50:30 AM: Discussion now on whether tech types like WordPress developers are good at developing community. Short answer seems to be ‘no.’ #wordcampuk

11:52:58 AM: Community extends to readers of your content elsewhere, eg RSS subscribers. #wordcampuk

11:56:20 AM: Someone on floor who ID’d himself as ‘the foreigner’ made some great points about creators, involvers and consumers. #wordcampuk

12:01:06 PM: “Ultimately, community is a sense of belonging” says someone from the floor. #wordcampuk

12:05:02 PM: Interesting discussion on Twitter. It’s just noise, says one. No it’s a great community tool says another. #wordcampuk