Bridging the gap between farms and city people who are interested in sustainable farming is the central idea behind Farmhopping, a global web platform to support small sustainable farms and communities by giving them an opportunity to access additional funding, launch natural products into new markets and converse with a pool of dedicated, supportive customers.
FIR co-host Neville Hobson met with Farmhopping CEO and co-founder Rossi Mitova at the LeWeb London 2013 conference on June 5 to hear her vision for Farmhopping, the power of communities and the role social media plays.
Mitova explains how Farmhopping can solve two of the main problems faced by farms: finding and reaching customers and securing financing.
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About our Conversation Partner
“Hello, my name is Rossi Mitova and I am the founder of Farmhopping. I graduated in investment and financial risk management in London. My future was predetermined. I was to start my career in the financial world where endless 100 hour working weeks in the City awaited me. I can’t say I found this prospect really exciting and I nurtured my passion for the outdoors with sports such as skiing and kite surfing.
“One day Michael took me to the farm in Kresna and I realized that being in the mountains and around animals is something that makes me feel exceptionally close to nature. I made a choice then and there: I left my corporate future behind and I took the road less travelled. I realize however that this is not a decision that everyone can take so I thought why not allow people around the world to be part of this amazing lifestyle without having to quit their jobs?
“And this is Farmhopping.”
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)