Easy content-sharing to your Kindle

Send to Kindle buttonSome years ago, Amazon made my blog available as a subscription option for Kindle users. It would cost you 99 pence a month; in return, you’d get all my content delivered to your Kindle device (or Kindle app on your PC, smartphone or tablet) as it was published.

Amazon’s now introduced something perhaps more interesting – a ‘send to Kindle’ button for websites that lets you share specific content to your Kindle rather than get everything including things that might not interest you. And all for free.

The ‘send to Kindle’ button is very much in alignment with the content-sharing concept that’s everywhere on the web these days, notably with the one-click sharing buttons for Twitter, Facebook, Google+, LinkedIn, Digg, Pinterest, and many more, that are common to see on mainstream media and business sites as well as on popular blogs.

Adding the ‘send to Kindle’ button to your website couldn’t be simpler – you just fill out details about your website in a form on a web page, click a button to generate the code, and add that code to your site.

If you publish your content with the WordPress content management system and blog platform, as I do, it’s even easier with the send to Kindle plugin for WordPress. I have it installed. One thing I really like about it is that it integrates into the button-sharing functionality of Jetpack, the WordPress ‘über plugin,’ which then includes the Kindle button in the array of sharing buttons you might use for other services.

So, how does it work? It’s really simple in my experience.

Using a recent post on my blog as an example: first, you click or tap the ‘send to Kindle’ button. If this is the first time you’ve done that, you’ll get pop-up dialogs requesting you to log in to your own Kindle account and choose where to send the content to.

Delivery settings

You can also choose how to send it, via wifi or Amazon’s Whispernet cellular service (if your Kindle has the 3G option). Once you’ve made your selection – in this example, I chose to send it to my Kindle device rather than to the Kindle app on a Galaxy Note tablet – you’ll get the final dialog showing you the content you’re sending.


Click ‘Send’ and you’re done.

The blog post you’ve shared then shows up in your Kindle like any other content.

In your Kindle content list

Depending on your Kindle model, you either move the highlight to the title and click the enter key, or tap on the screen, to get at the blog post itself. Then read it at your leisure.

Reading the post

Reading the post

Note the underlining beneath some of the word in the screenshot above. They’re links to content on the web. For instance, if you move the highlight to ‘Volvo Trucks’ and click or tap it, your Kindle will use its built-in browser to open that page, in this example the Wikipedia entry for Volvo Trucks.

Link to other content

Another useful aspect of having this content on your Kindle is that you can make notes and annotations to it, and share them publicly if you wish.

Amazon’s ‘send to Kindle’ button is a useful addition to the many and increasing ways you can curate and offer your content to those who may be interested in consuming it, interacting with it and, perhaps, further sharing it, on and from whatever device they choose.

(Via PaidContent)

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The Kindle’s days are numbered

Kindle reading on the Tube / via the Guardian

Whenever I’m on the tube in London, one thing I notice is the number of people quietly absorbed in reading a book or other text content on a Kindle as the crowded trains speed their way through the tunnels beneath the city.

Amazon’s near-ubiquitous ebook reader has changed the reading habits of millions of people worldwide, and disrupted an established industry to attain a leading position in the shift to digital as the maker of the hardware platform on which you consume the content, and also the source of much of the digital content itself.

Amazon’s Kindle in its various permutations aren’t the only game in town. But it is the dominant force.

The traditional – and long disrupted – book-publishing industry has begun to address a rapidly-changing and digitally-focused market – witness consolidations during 2012, for example, such as the combination between Random House and Penguin owned by Bertelsman and Pearson respectively, two of the world’s biggest media firms.

Yet could ebook readers like the Kindle be facing their own disruptive change in a broad market that itself is going through (more) disruptive change? Might the sights of Kindle-readers on the tube as depicted in the photo above from a Guardian story on Christmas Day last year – ironically, on the continued rise of ebook readers like the Kindle – become a rare one?

The disruptor? Tablets like the iPad. You may think “Well that’s no surprise.” But Amazon and other ebook makers often tout the low cost, very long battery life, natural reading (no backlight), plentiful supply of cheap content as among the most compelling reasons why ebook readers are the best choice for reading ebooks than tablets which do other things as well.

Indeed, those are compelling reasons, much of the fuel driving growth (and disruption) of the market.

But according to new research just published by Pew in the US, there is a clear trend showing that more people are now using tablets to read ebooks and other digital content than dedicated ebook readers. Tablets will assume a dominant position in such a role, as Pew’s research analysis and this chart suggest.


The chart also shows that growth is strong among survey respondents who say they own either a tablet or an ebook reader like a Kindle. But the clear and big growth over the past two years is in tablets specifically.

[…] The move toward e-book reading coincides with an increase in ownership of electronic book reading devices. In all, the number of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012. As of November 2012, some 25% of Americans ages 16 and older own tablet computers such as iPads or Kindle Fires, up from 10% who owned tablets in late 2011. And in late 2012 19% of Americans ages 16 and older own e-book reading devices such as Kindles and Nooks, compared with 10% who owned such devices at the same time last year.

While it doesn’t mean that Kindles, etc, are suddenly obsolete (although there is some writing on the wall), I think it does mean that we want and expect more from our devices: things like easy sharing, for instance, touchscreens, and the ability to manipulate and repurpose the content quickly and easily.

Tablets like the iPad let us do exactly such things. And with the Kindle, Amazon offers free software that lets you read Kindle-format ebooks on your computer, tablet and smartphone, therefore giving you the precise platform choices to satisfy your wants and expectations.

Maybe, as someone once said, it’s all about software not hardware.

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Get your Kindle at Tesco

Amazon have done pretty well in sales of the third-generation Kindle wireless reading device since it was launched in August 2010. And last month, they reported that sales of e-books have now surpassed sales of paperbacks in the US.

In the UK, you can buy a wifi or 3G/wifi Kindle directly from Amazon (of course) and from retailer John Lewis. Now, add Tesco to the list as this huge display I saw today at a Tesco Extra store in Reading illustrates.


The price of the Kindle in Tesco is exactly the same as the price at Amazon. The advantages, then, of buying it in Tesco are:

  1. You get it immediately
  2. No delivery costs
  3. You get Clubcard points as well

The face of retailing continues to change and the traditional places you expect to find certain types of products is changing, too. Supermarkets like Tesco have long been places where you can walk out of the store with 50-inch plasma TVs, the latest smartphones and other desirable gadgets nestling among the fresh veggies and others items in a typical shopping trolley. Indeed, I bought an Xbox 360 and Kinect bundle in a Tesco store a few weeks ago.

I wonder what the ‘Tesco effect’ will do to sales of e-books for Kindle in the UK. How long will it be before we see similar statistics as those recent ones from the USA? Not long, I’d say.

Subscribe to this blog with your Amazon Kindle


Do you use an Amazon Kindle, the wireless reading device launched in the US by Amazon in November 2007?

If you do, I’m pleased to let you know that this blog, NevilleHobson.com, is now available in the Kindle store where you can subscribe and so have all the content with you wherever you use your Kindle (still no sign of the Kindle yet in the UK, though, nor anywhere else outside the US).

The availability of my blog in the Kindle store is made possible by my relationship with Newstex – a news syndication service I’ve been involved with for the past few years which syndicates the content of my blog to mainstream media and other outlets – who got together with Amazon to offer Newstex’s Blogs On Demand in the Kindle store.

If you do subscribe to NevilleHobson.com on your Kindle, I’d love to know. How is it? What’s the experience like? Do please let me know. And a screenshot would be tremendous!

In any event, I hope that NevilleHobson.com (Kindle Edition) is of value to you.

[Update Jan 12:] Ask and you sometimes can receive: here’s what this blog looks like on Len Edgerley‘s Kindle:

kindle1sm kindle2sm

Click on the small images to see larger versions.


Len says:

Your blog looks great on my Kindle. I emailed you a couple of screenshots.

Thanks, Len, terrific!