The Apple iOS debacle and PR consequences

iOS 8.0.1 downloading

Whether you’re an iPhone user or not, you can’t have missed the headlines in recent days reporting on the fiasco resulting from Apple’s botched operating system update 8.0.1 for iPhones and iPads, released on September 24.

For the first time in some years, I have an iPhone courtesy of Arena Media, mobile operator Three UK‘s media agency, who sent me an iPhone 6 for review (that review is coming soon) which arrived on the 24th – the day of the 8.0.1 software update.

And so I did: allowed the iPhone to install the update. And, as you do, I tweeted that.

In pretty short order, I started getting tweets from Twitter friends about the problems with the update.

Sure enough, the iPhone 6 had lost its ability to make or receive phone calls and text messages, the problem at the heart of the matter, one that seemed to  affect only the two newest iPhones, the 6 and 6 Plus.

So for the past 36 hours or so, along with thousands of other iPhone 6 users, I’ve had a smartphone with no ability to use it as a phone. Luckily, in my case, it isn’t my primary phone and it otherwise functioned just fine including connectivity via wifi. And so I was able to kick its tyres, as it were, during the Simply SMiLE conference in London yesterday, using many of its features.

And what about fixing the botched update? How hard was Apple on the case?

I imagine this was being treated with the utmost importance by Apple. I visualized their engineers working round the clock to get a fix done in the shortest time possible.  And I guess the shortest time possible was the 36 hours or so from 8.0.1 to the 8.0.2 fix that I saw appear in my iPhone 6 early this morning UK time.


iOS 8.0.2 Learn More

And once the installation reached a successful completion, the iPhone 6 had its cellular capability restored and the fixes mentioned in the ‘Learn More’ text applied.

iOS 8.0.2 up to date

And all’s well that ends well, right? Everyone will breathe a sigh of relief. No doubt by this time next week, all this will be just a bad memory, a little one at that (although #BendGate is still ‘an issue’).

And what of Apple the company, one that is the maker of probably the most desirable tech gadgets on the mass market today? Has something gone a bit wrong there where we’ve seen a succession of missteps in recent months: the current issues with the iOS fiasco, for example, and celebrity nude pics in the iCloud a month or so ago?

I expect Apple will continue to feature high up in lists of the world’s best brands. I imagine the rosy glow of success will continue to embrace the company once more news and information emerge about Apple Watch and its launch next year.

So events such as I’ve mentioned may be just a blip on the PR radar to Apple, ones relatively easy to consider and address purely as issues to manage.

Yet I think such events have tarnished Apple’s reputation somewhat. The share price has fallen. The gloss has dimmed a bit on a company which has often in the past said that they make technology that just works.

Not this time, Mr Cook!

Apple share price

I believe there is a cumulative effect over time where things like this add up to a negative sum when it comes to trust and reputation. And, eventually, that will impact you, your products and services and your market position. Not to mention shareholder value.

Not a good place to be, Apple.

Hard to ignore the iPhone 4 design flaw

The influential US consumer advocacy magazine Consumer Reports released a report about the new iPhone 4 yesterday with the bottom-line conclusion: “We can’t recommend the iPhone 4.”

The magazine, which has more than 7 million subscribers and an annual testing budget of about $21 million, tested the iPhone 4 to see whether reports of poor cellular reception in certain conditions – as in, incorrectly holding the phone in your hand – were to do with a fault in the phone or not.

Consumer Reports’ video report makes it pretty clear – it looks like it’s a fault in the phone.

Full story – Lab tests: Why Consumer Reports can’t recommend the iPhone 4.

Art on the go

If you’re an art lover who owns an iPhone or iPod Touch, you will rejoice today as you can visit the Musée du Louvre in Paris right on your device, wherever you happen to be.

The museum just launched an iPhone app that offers a glimpse into the rich works of art and other treasures you find in the museum galleries in Paris.


Get to know the Mona Lisa. Explore the works of Tintoretto, Titian and others of the Renaissance period. Tour the museum through a collection of videos. Get information about opening hours so you can plan a real-world visit.

This English-language app – not yet mentioned anywhere on the Louvre’s website – is available free (App Store link), is a delight and is very well produced.

Even if art’s not your thing, you’ll enjoy a tour of the museum and learn a little history.

nationalgallery-iphone One other art app I’ve had on my iPhone for the past few months is Love Art, an excellent pay-for app (£1.79 in the UK App Store) produced by Antenna Audio for the National Gallery, London.

This is in another league compared to the Louvre’s app as its various sections are more deep audio-visual tours of the content you want to explore.

And what content! Over three hours of video and audio, in fact, covering such a range of all you would find in the gallery if you visited.

Rembrandt is here as is Van Gogh, complete with detailed commentaries and visuals on their major works. You can watch or listen to compelling content on other masters whose works are displayed in the gallery including Leonardo da Vinci, Botticelli and Renoir.

Delightful tools, ones that add real value to your mobile experience.

Now if only there were an app for other iconic museums and galleries. Amsterdam’s Van Gogh Museum, for instance.

Oh, wait…


Antenna Audio again. Nice work!

Is your iPhone with OS 3.1 crashing too?

Apple released an updated version 3.1 of the operating system for iPhone two weeks ago which brings some great new functionality.

It also brings some not-so-great instability and bugs, it seems, certainly what I’ve experienced a couple of times since that OS upgrade.


After my iPhone just totally died for a while this evening, I tweeted the comment above – and just look at what others said:




[Read more...]

Share your iPhone app recommendations with Appsfire

appsfirelogo One of the great things about iPhone apps is telling everyone about the ones you like as well as discovering what your friends like.

Here’s a new service that lets you use email and social media to share your recommendations in a way that’s far more useful and effective than simply talking or tweeting about an app and linking to its website or iTunes location.

Appsfire does it better. You run a little program on your PC or Mac which scans what iPhone apps you have installed. Then, you go to your private area on the Appsfire website, select the apps presented as icons on a mock-up iPhone you want to ‘fave’, and choose how you want to share.

appsfirefaves In my first go with Appsfire, I chose to create the widget you see (screenshot) here. [Later update: the widget has some odd behaviour so I’ve removed it and replaced it with the screenshot you now see. Click on the screenshot, or here, to go to the webpage at Appsfire with the widget.]

The widget itself is dynamic – you can click on any icon and it will take you to that app’s place in the App Store on iTunes where you can download and install it there and then (and if an app requires you to purchase it, you can do that). Use the scroll bar to see more.

You can also share the widget via social networks (currently, Twitter, Facebook and Delicious and as a link to the webpage.) and email. I tried that with Facebook, clicking the link in my private page. Nothing seemed to happen, though, and I don’t know if anything appeared on Facebook: nothing’s in my profile (the app didn’t ask me to login to Facebook so no surprise) and I see nothing in the Appsfire Facebook page.

Appsfire is in beta. That’s apparent to me as the apps you see in the widget aren’t all the ones I count as faves. No FT app, for instance. Nor Sky News or WSJ. Appsfire didn’t index those and quite a few more. (The email I received from Appsfire did say the Windows version might be a little flaky at the moment.)

Still, it’s early days and no doubt improvements will come. I especially would like to be able to run my ‘recommendations engine’ right from the iPhone rather than from my PC (and that’s in the pipeline).

Incidentally, if you hover your mouse over the links to the apps I just mentioned, you’ll  note they’re short URLs rather than the lengthy ones typical of iTunes App Store links.


That’s a good demo of Appfire’s Link Maker service which shortens iTunes links. Useful – 22 characters instead of the 80 in a typical iTunes link.

Appsfire has a video on youTube that shows you what their service can do for you. ReadWriteWeb has a good review including an interview with Appsfire co-founder Ouriel Ohayon.

I think Appsfire has a great deal of promise in how it (is planned to) connect you easily with your community on your social networks. Worth asking for a beta invitation.

iPhone security fixed with OS 3.0.1

When I connected my iPhone to my PC earlier this morning, I got a dialog to tell me that a new version of the phone’s operating system was available.


Version 3.0.1 of the iPhone OS fixes a security issue concerning text messaging (SMS) that Apple (and everyone else, it seems) saw as critical.

Here’s how Gizmodo described it a few days ago:

[…] The flaw involves invisible SMS bursts that allow hackers to gain total control over your phone. The two dudes who discovered it plan on unveiling it at the Black Hat conference on Thursday. They say they told Apple about it a month ago, but nothing’s been done.

So how do you prevent your phone from being hijacked? Well, if you get a text containing only a single square character, turn your phone off. Fast.

And this plea:

Hey Apple, wanna fix this please? That’d be great. Thanks.

Apple did just that, and fast. That’s impressive.

Plug in your iPhone today and get it fixed.