Unwelcome brand recognition

Google images: "beef lasagne horsemeat"

The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned.

The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about the discovery that some of those products contain “up to 100% horsemeat.”

See what you get if you do a Google image search on “frozen beef lasagnes horsemeat.”

No brand name mentioned in the search term, but the Findus name, logo and packaging are all over the results.

Reputation and trust in the brand under threat. Events still developing…

More:

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

Six reasons why Vine is worth your time

Vine

The buzz about Vinepro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention:

  1. Stop motion animation is alive and well
  2. Ads work at six second length
  3. People tend to do rather than say
  4. Artificial limits help hype a social media offering
  5. Aggregations of Vine are mesmerising
  6. Cats/porn dominate every platform on the internet

All credible. Read the detail behind each point on the BBC website. And a nice video quiz there well illustrates some of the imaginative uses of Vine.

BBC: Six things people have learned about Vine
Twitter’s video app Vine, which allows users to share six-second clips, has generated masses of hype in its first week.

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

Image at top via Mashable: What Makes Vine So Hot? Add to your reading after you’ve read the BBC story.

Related post:

Wifi authentication via SMS not such a good idea

Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE.

Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code.

Equally terrific! Except, I was inside a huge store where the cellular signal was just about non existent. So no SMS message could arrive…

Slight #Fail, EE and Asda :)

Free wifi at Asda

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

Related posts:

Gangnam Style heads towards a billion views

Gangnam Style

840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11.

Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

  • If you’ve not really heard of Gangnam Style other than that it’s a music video, here’s a bit of background from its Wikipedia entry:

“Gangnam Style” […] is a K-pop single by the South Korean music artist PSY. The song was released on July 15, 2012, as the lead single of his sixth studio album PSY 6 (Six Rules), Part 1. “Gangnam Style” debuted at number one on the Gaon Chart, the national record chart of South Korea. As of November 27, 2012, the music video has been viewed over 835 million times on YouTube, and is the site’s most watched video after surpassing Justin Bieber’s single “Baby”.

The phrase “Gangnam Style” is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture since then. “Gangnam Style” was almost universally praised for its catchy beat and PSY’s amusing dance moves in the music video and during live performances in various locations such as Madison Square Garden, The Today Show, The Ellen DeGeneres Show, and Samsung commercials. On September 20, 2012, “Gangnam Style” was recognized by Guinness World Records as the most “liked” video in YouTube history. It subsequently won Best Video at the MTV Europe Music Awards held later that year.

A lot more information at Wikipedia including about parodies and politicians. AdAge has more on that including the big advertising and marketing dimension.

Gangnam Style: a popular cultural phenomenon that transcends national cultures.

[Update December 21:] A billion views achieved today!

1 billion views

The secrets of making viral videos

Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes.

Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask. And give you the answers. And check out the CL-app (say it quickly) for your iPhone.

Now anyone can do it. And who knows, soon you’ll have the viralest video – and no need for viewers any more to get that virality!

Go!

(Via +Keith Childs with tongue welded to cheek. Clever communication from ad agency John St in Toronto, Canada. It’ll make you click.)

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

#Skyfall: impressions of the latest James Bond adventure

We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler.

Five non-spoiler impressions:

  • Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before.
  • Javier Bardem, a bad guy so bad he’s… bad!
  • Brilliant new Q, the role and Ben Whishaw the actor both spot on.
  • Great focus on the characters and personalities, especially M.
  • Outstanding support roles by Bérénice Marlohe and Naomie Harris.

In short, a terrific audio-visual treat, a Bond movie for today that gives a great nod to the past and Ian Fleming‘s original story-telling. This preview trailer is a great taster.

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.