The sound of an F-type

Jaguar F-type

Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey. Best viewed in 1080p HD at full screen to get the maximum impact from the beautiful photography. Not sure about the [...]

Content, authenticity and engagement

The Social Media Show

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday. Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, [...]

Unwelcome brand recognition

Google images: "beef lasagne horsemeat"

The scare in the UK about horsemeat in food products that are supposedly made from beef presents real issues for the brands concerned. The latest news is about Findus UK which makes beef lasagne products. Media reports everywhere are about the discovery that some of those products contain “up to 100% horsemeat.” See what you [...]

Six reasons why Vine is worth your time

Vine

The buzz about Vine – pro and con – is non stop. BBC News has a great 6-point analysis of why they think it will continue grabbing attention: Stop motion animation is alive and well Ads work at six second length People tend to do rather than say Artificial limits help hype a social media offering [...]

Wifi authentication via SMS not such a good idea

Free wifi at Asda

Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code. Equally terrific! Except, I was inside a huge store where [...]

Gangnam Style heads towards a billion views

Gangnam Style

840,131,442 views since July. Wonder how soon Gangnam Style will hit a billion views. AdAge reckons Dec 11. Watch the video at YouTube: http://youtu.be/9bZkp7q19f0?hd=1 Google+: View post on Google+ Post imported by Google+Blog. Created By Daniel Treadwell. If you’ve not really heard of Gangnam Style other than that it’s a music video, here’s a bit [...]

The secrets of making viral videos

proclicking

Outsource the clickers, create outreach programmes for the elderly, stimulate your kids’ clicking smarts with school clicking programmes. Making a viral video used to take a lot of work, says Buyral. “How can people go viraler and viraler?” they ask. And give you the answers. And check out the CL-app (say it quickly) for your [...]

#Skyfall: impressions of the latest James Bond adventure

Skyfall

We saw #Skyfall this afternoon at our local Showcase cinema. Very hard to say much about it without being a total spoiler. Five non-spoiler impressions: Daniel Craig is a brilliant Bond, grittier and more credible than before. And he was highly credible before. Javier Bardem, a bad guy so bad he’s… bad! Brilliant new Q, [...]

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