More possibilities with extended-time live video from Google+

Live Hangouts On Air

Wow – now you can do a Google Hangout On Air (a live video broadcast) for up to 8 hours!

That’s a huge amount of additional time from the previous 1-hour-maximum you had. And remember: up to 8 hours means just that – you don’t have to do 8 whole hours.

Oh what possibilities! Here are just 4:

  1. A live idea-a-thon to flesh out thinking and ideas for brand engagement via live participation with brand owners, customers and fans on the social web.
  2. Live segments over a set period with different people talking about different aspects of a topic.
  3. Live broadcast everything in a one-day conference or other event.
  4. Be very creative and experiment with your movie idea via “live TV over the web”.

Plus you get a recording of everything you do that gets published on your YouTube channel, and which you can edit.

How can you see opportunities?

Reshared post from +Tom Batkin

8 hours Rolled out!

You will see a Notification box above the start broadcast button in the green room

Hopefully you will not look as serious as I do in this selfie…..Note to self , smile next time

Big thanks to +Dawn R Nocera for letting me know where the notification was located

#hangouts   #hangoutsonair   #TheYearOfThePlus

cc +Ronnie Bincer ?

(Via Krishna De)

The difference between America and Europe

Reshared post from The Economist:

Today’s #Dailychart shows how entrepreneurship differs wildly among countries. America is an engine of innovation, as attested by the upcoming public listing of Twitter, which aims to fetch a cool $1 billion. How do other countries rank in terms of entrepreneurship? Sadly, not so well http://econ.st/1f62ZQG

New entrepreneurs

Many of my American friends have a “Yes you can!” approach to things.

I compare that to many of my European friends who are more about “No you’d better not!” Those two different ways of thinking colour judgements. It’s probably only in the US where a mindset of “Always make new mistakes” (courtesy of Esther Dyson) is so easy to grasp instead of “One mistake and let’s now stop.”

Different attitudes and mindset. Maybe that’s what this is about.

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Chrome ready for the post-PC era

Browse beaten

The map presents a dramatic perspective of the changing fortunes in the desktop browser market.The line graph makes the rise of Google Chrome even clearer over the past five years.

I’d say Chrome has a rosy future as the post-PC era develops – I see the mobile Chrome more and more on Android devices. Early days of course, but Google has patience.

Reshared post from +The Economist

Google’s Chrome browser, which celebrates its fifth birthday next month, has captured much of the territory of older browsers and is now responsible for about 43% of all the web traffic generated by the world’s desktop computers. When Chrome was launched the dominant browser was Microsoft’s Internet Explorer (IE), with a 68% share—it is now down to just 25% http://econ.st/13KQBzn

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Buy a real pint with a virtual currency

Bitcoins

A British pub lets you pay for your pint with Bitcoins:

[...] The system is quick and effective. The bar staff press two buttons on the till and the screen displays a QR code. The customer opens their digital Bitcoin wallet, takes a snap of the screen and confirms the payment. The staff press one more button and the transaction is complete. Snapping the QR code in a crowded bar could be a challenge but in a quiet pub it is faster than paying by card.

It’s an imaginative use of a QR code. Imagine the challenge, though, trying to focus the camera of your smartphone after quite a few pints have been consumed…

A contact-less payment option would be good. Wonder when some bank or financial entrepreneur will enable that on a card for Bitcoin payment.

Snap up a Pint in Britain’s First Bitcoin Pub
Bitcoin has its first British boozer. The Pembury Tavern in Hackney, east London – as well as its sister pubs in Cambridge, Norwich and Peterborough – are now accepting the virtual currency.
It was pub group founder Stephen Early, a former computer scientist, who decided to give the currency a go. “I bought some in 2011 but there wasn’t really anything to do with them,” he explains. “So I did the equivalent of putting them in a drawer and for…

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(Bitcoins image at top via Salon.)

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The sound of an F-type

Jaguar F-type
Intriguing piece of story-telling in this short (13 minutes) film “Desire” for Jaguar and its new just-launched F-type sports car, made by Ridley Scott, starring Damian Lewis and Shannyn Sossamon with music by Lana Del Rey.

Best viewed in 1080p HD at full screen to get the maximum impact from the beautiful photography.

Not sure about the story line itself but the photography really is excellent. The audio star is the car’s exhaust tones.

And maybe that’s what it’s all about.

More about the car (and the film): https://f-type.jaguar.com/gl/en/#!/scroll

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Content, authenticity and engagement

The Social Media Show

I enjoyed listening to episode 5 of The Social Media Show with Ann Hawkins and Eric Swain, published yesterday.

Ann and Eric had invited me to be interviewed about what to do if you are not a natural writer or communicator and need to create content. A great topic that embraces elements such as measurable business goals, thought leadership and how to express it, social media use by the CEO and others in the C-Suite and counsel by communication professionals.

Fellow interviewee Sue Keogh describes how to use a professional writer to help create material that helps a business leader present a unique signature in what he or she says across the social web, whether it’s in the form of the written word, audio or video.

The Social Media Show is broadcast every Monday at 7pm GMT on Star FM, a radio station in Cambridge (UK), with the recording published as a podcast on their blog. It’s the only radio show of its type in the UK.

Subscribe via RSS to the show notes: http://www.star107.co.uk/podcasts/the-social-media-show/. The feed includes the MP3 file as an enclosure – so you can download and listen with your favourite podcatcher.

Head on over and take a listen – you might find this 30-minute show an enjoyable mix of commentary, opinion and insight that you’ll want to come back to.

Embedded Link

Show 5: Writing content for social media – The Social Media Show
For Immediate Release. It’s never been more important to write good content for your social media channels. In this show Neville Hobson talks about what to do if you are not a natural writer or commun…

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