Experiencing Ford’s 3D B-MAX hologram

A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no traditional central B-pillar which instead is integrated into the doors themselves (video). Easy access to […]

Ford embraces social influence marketing in Europe

When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social media presence and embraces literally all the primary social channels you can think of. I’ve […]