EE ups the 4G game

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If you’re a customer of EE on a 4G cellular service plan, you’ll relish the latest news from the UK’s only mobile operator with a commercial 4G service. EE announced today that it is doubling the speed and capacity of its 4G network that, the company says, will boost headline 4G speeds to 80Mbps plus, [...]

The future can be rosy for advertising and mobile

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I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to [...]

4G LTE experiences and faster everything

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4G – the marketing term that covers the next-generation cellular standards LTE, HSPA+ and WiMAX – is rolling out worldwide and LTE is currently available in more than 60 countries. It’s generally seen that LTE is the fastest 4G service and is the one that is the subject of a just-published report by Open Signal, [...]

Getting things done faster with 4G

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It was good to see news last week that EE’s 4G cellular data coverage now extends to nine more towns across the UK. That translates as 4G currently available in 28 towns and cities covering 45 percent of the population, with another 27 towns planned to have 4G by the summer. The UK’s first mobile [...]

Wifi authentication via SMS not such a good idea

Free wifi at Asda

Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code. Equally terrific! Except, I was inside a huge store where [...]

The peculiarities of cellular network speeds

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It’s easy these days to see how fast your mobile network is – just run a test on your mobile device with a service such as Speedtest.net and it will give you measured results. But – as I expect you would guess – there’s more to it than simply looking at download/upload rates and ping [...]

Putting the EE experience to the test

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In October, mobile operator EE rolled out the UK’s first 4G mobile network in selected cities across the UK. The initial public roll-out of 4G wasn’t without some big hiccups for EE early adopters, notably as experienced and recorded by my friend Andrew Grill. What Andrew experienced, the role the social web played in how [...]

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