For wearable technologies, bandwidth matters (and other things)

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Today, UK mobile operator EE is launching what it describes as “the world’s fastest 4G network” in part of London. The company says that the network – running LTE Advanced technology, capable of reaching 300Mbps speeds – will initially cover London’s Tech City, with companies in the area being selected to access it first. One […]

Differentiators in the battle for the 4G customer

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Mobile operator EE has enjoyed a near year-long monopoly with its 4G cellular service in the UK, launched in October 2012. That dominant market position comes to an end this week as rival mobile operators Vodafone and O2 begin to roll out their own 4G services from today, starting in London. Or does it? The […]

Get things done even faster on EE 4G

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Since I started using EE’s 4G cellular service last December courtesy of EE and the ambassador programme I’m participating in, the one thing that constantly impresses me is simply how fast it is so that you can get things done, well, faster. Uploading Instagram photos and videos, status updates on Twitter or Facebook, opening a […]

EE ups the 4G game

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If you’re a customer of EE on a 4G cellular service plan, you’ll relish the latest news from the UK’s only mobile operator with a commercial 4G service. EE announced today that it is doubling the speed and capacity of its 4G network that, the company says, will boost headline 4G speeds to 80Mbps plus, […]

The future can be rosy for advertising and mobile

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I must have walked past Ronnie Scott’s Jazz Club in London’s Soho scores of times over the past decades, yet I’ve never enjoyed the moments of being inside. Until last Wednesday. On March 20, the iconic venue was the place where some 200 people in advertising, marketing, PR and the mainstream media came together to […]

4G LTE experiences and faster everything

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4G – the marketing term that covers the next-generation cellular standards LTE, HSPA+ and WiMAX – is rolling out worldwide and LTE is currently available in more than 60 countries. It’s generally seen that LTE is the fastest 4G service and is the one that is the subject of a just-published report by Open Signal, […]

Getting things done faster with 4G

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It was good to see news last week that EE’s 4G cellular data coverage now extends to nine more towns across the UK. That translates as 4G currently available in 28 towns and cities covering 45 percent of the population, with another 27 towns planned to have 4G by the summer. The UK’s first mobile […]

Wifi authentication via SMS not such a good idea

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Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text message with an authentication code. Equally terrific! Except, I was inside a huge store where […]

The peculiarities of cellular network speeds

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It’s easy these days to see how fast your mobile network is – just run a test on your mobile device with a service such as Speedtest.net and it will give you measured results. But – as I expect you would guess – there’s more to it than simply looking at download/upload rates and ping […]