Domino’s Pizza: You’ve come a long way, baby!

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One of the learning examples of how some businesses go through a baptism of fire in addressing a genuine crisis, and the role social media plays in fuelling discussion, online and offline, is the experience of Domino’s Pizza early in 2009. That experience revolved around the acts of two employees at a franchise store in […]

Note to Domino’s Pizza: News travels fast, especially when it’s bad

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(This post was updated during April 15 as events evolved: scroll down to see additional commentary.) A public relations disaster of potentially epic proportions is brewing for Domino’s Pizza following the antics of two employees and a video on YouTube. You can read the gruesome details at Consumerist but, concisely, it happened over the Easter […]